Ophthalmology Payer Marketing Lead

Caraway Therapeutics, Inc.; United States; Hybrid; USD 142,000 - 224,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

401(k) plan

Paid holidays

Vacation

Job summary

Caraway Therapeutics, Inc. seeks an Associate Director, US Ophthalmology Payer Marketing to lead market access strategies and payer value messaging for upcoming ophthalmology launches.

You will collaborate across Brand Marketing, FRMs, Medical Affairs, and Policy to align evidence and access plans. The role requires 5+ years in market access or payer marketing in biopharma, with deep knowledge of Medicare Part B, commercial payers, and pre-approval information exchange.

Qualifications

• Minimum of 5 years combined experience in market access, payer marketing, brand marketing, account management, or healthcare management consulting in biopharmaceuticals.
• Proven track record in developing and executing payer access strategies, value messaging, and customer-facing campaigns.
• Strong understanding of US healthcare economics, including Medicare Part B, Medicare Advantage, and commercial payers.

Responsibilities

• Payer Strategy & Cross-Functional Alignment: provide US payer input across Brand Marketing, Sales, FRMs, Medical Affairs, and Finance.
• Value Proposition & Evidence Planning: lead value proposition development and launch-ready evidence strategies with V&I and Medical Affairs.
• Pre-Approval Access Readiness: develop payer engagement strategies compliant with PIE/FDAMA guidelines.
• Post-Approval Launch Tactics & Collateral: oversee post-approval campaigns and access toolkits through MLR governance.
• Payer Segment Strategy: craft segment-specific messaging for Medicare Part B, Commercial plans, MSOs, and VA/DoD.
• Field Pull-Through & Solutions: partner with payer marketing to design compliant resources for patient access.

Skills

Payer marketing

Market access

Brand marketing

Healthcare management consulting

Cross-functional leadership

Education

BA/BS Degree

MBA MPH PharmD or advanced degree

Job description

Caraway Therapeutics, Inc. seeks an Associate Director, US Ophthalmology Payer Marketing to lead market access strategies and payer value messaging for upcoming ophthalmology launches.

You will collaborate across Brand Marketing, FRMs, Medical Affairs, and Policy to align evidence and access plans. The role requires 5+ years in market access or payer marketing in biopharma, with deep knowledge of Medicare Part B, commercial payers, and pre-approval information exchange.