Open-Source Product Marketing Manager GTM & Growth (Remote)

Canonical Ltd.; United States; Remote; USD 120,000 - 160,000; Full time

Benefits offered by this job

Remote work

Learning budget 2000 USD/yr

Annual compensation review

Recognition rewards

Annual holiday leave

Parental leave

Employee assistance programme

Travel to sprints

Travel upgrades

Job summary

Canonical Ltd. is seeking an experienced marketing professional to develop and execute GTM strategies, lead product messaging, and coordinate content plans from web copy to whitepapers. You will collaborate with regional teams to run integrated campaigns, launch new products, and drive adoption.

The role emphasizes storytelling, data-driven decision making, and a growth mindset to expand the customer base across global markets. Fully remote, with ongoing learning and travel opportunities.

Qualifications

• Experience in product marketing for open source or enterprise software.
• Strong storytelling and messaging skills.
• Proven ability to drive demand generation and pipeline growth.
• Comfort leading cross-functional teams including product, sales, partners, and marketing.
• Data-driven mindset with ability to translate insights into GTM strategies.
• Excellent written and verbal communication skills.

Responsibilities

• Develop and execute GTM strategies for Canonical's range of products.
• Lead messaging and positioning to stand out in a competitive market.
• Plan content from website copy to whitepapers and sales enablement.
• Collaborate with regional marketing teams for integrated campaigns.
• Launch new products and features, driving awareness and adoption.
• Run competitive analysis and adjust positioning accordingly.
• Support customer success to upsell and grow the customer base.
• Plan global events, webinars, and community meetups aligned with GTM priorities.

Skills

Open source passion

Storytelling

Growth mindset

Excellent communication

Data-driven

Enterprise software marketing

Demand generation

Cross-functional collaboration

Job description

Canonical Ltd. is seeking an experienced marketing professional to develop and execute GTM strategies, lead product messaging, and coordinate content plans from web copy to whitepapers. You will collaborate with regional teams to run integrated campaigns, launch new products, and drive adoption.

The role emphasizes storytelling, data-driven decision making, and a growth mindset to expand the customer base across global markets. Fully remote, with ongoing learning and travel opportunities.