OOH Strategy & Campaign Lead

PMG; Dallas (TX); Hybrid; USD 110,000 - 160,000; Full time

Benefits offered by this job

Professional Development

Generous Time Off

Parental Leave

Retirement & Pension Plans

Healthcare

AI Enterprise License

Job summary

PMG is seeking a Lead in Out of Home to drive strategy, planning, and buying for assigned clients in a data-driven, collaborative environment. You will manage campaigns from initial strategy through launch and measurement, ensuring alignment with client objectives, audiences, and budgets.

The role emphasizes strong partner relationships and ongoing optimization. You will partner with cross-functional teams, leverage data insights, and explore emerging OOH formats and measurement capabilities to

Qualifications

• 4+ years of experience in Out of Home Media, Media Planning, Integrated Media, or related advertising discipline.
• Hands-on experience developing OOH strategies and managing campaigns across planning, buying, production, activation, monitoring, and post-campaign reporting.
• Strong understanding of the OOH marketplace, including traditional and digital formats, inventory evaluation, market selection, pricing, production requirements, and media partner relationships.

Responsibilities

• Lead OOH strategy, planning, and buying for assigned customers, ensuring recommendations align with objectives and budgets.
• Manage OOH campaigns through full lifecycle from planning to post-campaign reporting.
• Serve as primary OOH lead, present recommendations, and build trusted client relationships.

Skills

OOH strategy

Media planning

Client communication

Budget management

Education

Bachelor's degree or equivalent

Job description

PMG is seeking a Lead in Out of Home to drive strategy, planning, and buying for assigned clients in a data-driven, collaborative environment. You will manage campaigns from initial strategy through launch and measurement, ensuring alignment with client objectives, audiences, and budgets.

The role emphasizes strong partner relationships and ongoing optimization. You will partner with cross-functional teams, leverage data insights, and explore emerging OOH formats and measurement capabilities to