Strategic OOH Media Manager for Multi‑Market Campaigns

Wpp; Los Angeles (CA); Hybrid; USD 60,000 - 140,000; Full time

Job summary

WPP seeks an Out-of-Home Manager to lead strategic OOH planning and buying across traditional and digital formats. You will manage campaigns from briefing through recommendation, negotiation, production, posting, measurement, and reconciliation, while partnering with clients, media owners, and internal teams.

You will oversee multi-market plans, RFPs, budgets, and billing, ensuring on-time delivery and accurate financial records.

Qualifications

• Bachelor’s degree or equivalent professional experience.
• At least 3 years of experience in OOH planning, buying, investment, or activation.
• Strong knowledge of traditional and digital OOH formats, media owners, market research, location strategy, production, and measurement.
• Experience managing multi-market plans, RFPs, negotiations, budgets, campaign execution, billing, and reconciliation.
• Strong analytical, organizational, negotiation, presentation, and communication skills.

Responsibilities

• Develop OOH strategies based on client objectives, audiences, markets, locations, and the right mix of traditional and digital formats.
• Lead market research, inventory evaluation, RFPs, proposal analysis, and media-owner negotiations.
• Prepare clear recommendations, contracts, budgets, flowcharts, posting instructions, timelines, and creative specifications.
• Manage campaigns through production, installation, posting, proof-of-performance, maintenance, and completion.
• Partner with clients, planning teams, media owners, production vendors, creative agencies, finance, and analytics to deliver campaigns on strategy, on budget, and on time.
• Monitor campaign delivery, resolve posting, production, quality, and billing issues, and maintain accurate financial records.
• Review OOH creative for legibility, scale, viewing environment, and format requirements.
• Present recommendations and campaign results, maintain strong partner relationships, and stay current on OOH market opportunities.
• Manage workflow, review team output, mentor junior staff, and serve as an escalation point.

Skills

OOH planning

Negotiation

Data analysis

Communication

Education

Bachelor’s degree or equivalent

Tools

Excel

PowerPoint

Word

Outlook

Job description

WPP seeks an Out-of-Home Manager to lead strategic OOH planning and buying across traditional and digital formats. You will manage campaigns from briefing through recommendation, negotiation, production, posting, measurement, and reconciliation, while partnering with clients, media owners, and internal teams.

You will oversee multi-market plans, RFPs, budgets, and billing, ensuring on-time delivery and accurate financial records.