OOH Growth Marketing Lead, North America

Talon America; New York (NY); On-site; USD 95,000 - 100,000; Full time

Job summary

Talon America, together with PJX Media, seeks a Senior Marketing Manager in New York to drive content creation, distribution and collateral across channels. You will coordinate with Growth Marketing and other teams to bring Talon and PJX Media’s out-of-home expertise to life through newsletters, social, websites and PR.

You will manage a Marketing Associate and focus on increasing brand awareness, winning new business and growing existing accounts with data-driven storytelling and campaigns.

Qualifications

• BA in Marketing/Communications or equivalent qualification.
• 3-5 years of marketing/support experience, preferably in OOH.
• Proficiency in PowerPoint; strong presentation design ability.
• Experience with Squarespace, Wix or similar website builders.
• Proficiency with Photoshop, Canva, MailChimp, HubSpot and Google/Microsoft 365.

Responsibilities

• Lead marketing programs with cross-functional teams to position Talon and PJX Media as a leading independent OOH specialist.
• Create weekly/monthly/quarterly collateral based on market trends and opportunities.
• Build and execute email campaigns to engage clients and partners.
• Manage Talon America and PJX Media social profiles and content creation.
• Support PR by developing materials and coordinating input from leaders and agencies.
• Develop and manage an editorial calendar for websites and blogs.
• Monitor industry data and weave insights into storytelling.
• Oversee event planning and execution for industry and client events.
• Develop and execute advertising campaigns on LinkedIn and other platforms.

Skills

Collaboration

Creativity

Strategy

Multi-tasking

Attention to detail

Communication skills

Analytical thinking

Education

B.A. in Marketing/Communications

Tools

PowerPoint

Adobe Photoshop

Canva

MailChimp

HubSpot

Google Workspace

Microsoft 365

Squarespace

Wix

Job description

Talon America, together with PJX Media, seeks a Senior Marketing Manager in New York to drive content creation, distribution and collateral across channels. You will coordinate with Growth Marketing and other teams to bring Talon and PJX Media’s out-of-home expertise to life through newsletters, social, websites and PR.

You will manage a Marketing Associate and focus on increasing brand awareness, winning new business and growing existing accounts with data-driven storytelling and campaigns.