Onsite Brand Leader for Culture-Driven Retail Growth

Ejam; Santa Ana (CA); On-site; USD 180,000 - 220,000; Full time

Benefits offered by this job

Equity opportunity

Annual performance bonus

On-site role with travel budget

Health, dental, and vision insurance

401k matching

Learning & development opportunities

Flexible PTO

Job summary

eJam is seeking the first true brand leader for BugMD, a pest-control brand with real household demand. You will write the brand playbook from scratch, shape voice, identity, and culture, and partner with the GM and Head of Performance Marketing.

You will own Brand Strategy, Creative Direction, Organic Social, Content, Influencer Marketing, PR and Cultural Activations, ensuring consistency across all consumer touchpoints and coordinating with performance marketing.

Qualifications

• 6–10 years in brand marketing, creative strategy, or brand management.
• Experience managing or significantly contributing to a brand's voice and visual identity.
• Comfortable in a lean, fast-moving environment with minimal team size.

Responsibilities

• Define and document BugMD's voice, visual identity, and strategic positioning — building the brand bible from scratch.
• Own organic social (Instagram, TikTok) — set content strategy and manage execution.
• Lead influencer and creator partnerships — home hacks, cleaning, DIY, gardening, pet and parent creators.
• Drive PR and earned media — secure meaningful placements in home, lifestyle, DIY, and culture publications.
• Plan and execute cultural activations and real-world moments for homeowners and renters.
• Ensure visual and tonal consistency across every touchpoint — social, retail, and performance creative.

Skills

Brand marketing

Creative strategy

Brand management

Content direction

Job description

eJam is seeking the first true brand leader for BugMD, a pest-control brand with real household demand. You will write the brand playbook from scratch, shape voice, identity, and culture, and partner with the GM and Head of Performance Marketing.

You will own Brand Strategy, Creative Direction, Organic Social, Content, Influencer Marketing, PR and Cultural Activations, ensuring consistency across all consumer touchpoints and coordinating with performance marketing.