Growth-Focused Product Marketing Manager

Ap; Bayonne (NJ); On-site; USD 90,000 - 130,000; Full time

Job summary

Catchmaster is seeking a Product Marketing Manager to shape and execute product strategies that drive growth and establish the brand as a leader in pest control. You will manage the portfolio lifecycle, coordinate cross-functional efforts, and develop marketing programs to enhance awareness and revenue.

The role involves go-to-market planning, compelling messaging, and collaboration with R&D, Operations, and Creative teams to optimize product performance.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field required.
• 5+ years of product management, marketing, or brand management experience.
• Proven success launching consumer products and managing PM/L initiatives.
• Experience launching products on Amazon and managing cross-functional projects.
• Ability to collaborate with agencies and external partners to execute campaigns.

Responsibilities

• Shape and execute product strategies to drive growth and market leadership.
• Develop lifecycle plans and roadmaps for the product portfolio over 3–5 years.
• Define consumer targets, pricing, go-to-market, and messaging strategies.
• Lead cross-functional alignment to achieve revenue growth and KPIs.
• Oversee P&L, channel renovations, packaging updates, and cost-saving initiatives.
• Plan and execute marketing campaigns to boost brand awareness and sales.
• Track KPIs and provide insights to optimize performance and ROI.
• Collaborate with finance for business cases, ROI analysis, and decisions.
• Partner withCreative, Marketing, and Sales to deliver compelling collateral and campaigns.
• Support pro channel marketing and coordination with trade publications.

Skills

Go-to-market strategy

Brand management

Cross-functional collaboration

Data-driven decision making

Product lifecycle

Pricing strategy

Campaign management

Stakeholder management

Market research

Project management

Education

Bachelor's degree in Marketing, Business Administration, or related field

Tools

Amazon Marketplace

Job description

Catchmaster is seeking a Product Marketing Manager to shape and execute product strategies that drive growth and establish the brand as a leader in pest control. You will manage the portfolio lifecycle, coordinate cross-functional efforts, and develop marketing programs to enhance awareness and revenue.

The role involves go-to-market planning, compelling messaging, and collaboration with R&D, Operations, and Creative teams to optimize product performance.