Brand Architect for Retail Growth

Ejam Inc; Santa Ana (CA); On-site; USD 180,000 - 220,000; Full time

Benefits offered by this job

Travel budget for activations

Health, dental, and vision insurance

Dog-friendly office

401k matching

Learning & Development opportunities

Flexible PTO

14 holidays

Job summary

eJam Inc. seeks a seasoned Brand Leader to helm BugMD, a pest-control brand with strong consumer demand. You will craft the brand voice, oversee organic social, and drive influencer partnerships that resonate beyond product features.

Collaborating with the General Manager and Head of Performance Marketing, you will shape culture-driven activations, manage agencies, and ensure consistent brand storytelling across all touchpoints.

Qualifications

• 6–10 years in brand marketing, creative strategy, or brand management — ideally in food/bev, better-for-you CPG, or DTC with real cultural cachet.
• You've managed or significantly contributed to a brand’s voice and visual identity — not just executed others’ directions.
• Experience managing agencies, creators, and production partners.

Responsibilities

• Define and document BugMD's voice, visual identity, and strategic positioning — building the brand bible from scratch
• Own organic social (Instagram, TikTok) — setting the content strategy, managing execution, and building a community that engages because the content is genuinely good
• Lead influencer and creator partnerships — home hacks, cleaning, DIY, gardening, pet and parent creators — managing relationships and ensuring content feels on-brand
• Drive PR and earned media — securing meaningful placements in home, lifestyle, DIY, and culture publications that build the brand story beyond product features
• Plan and execute cultural activations and real-world moments that put the brand in front of homeowners and renters when they actually need us
• Ensure visual and tonal consistency across every touchpoint — from social content to retail shelf to performance creative
• Manage agencies, creators, and production partners — knowing when to push and when to let them run
• Partner with the performance marketing team so brand and paid creative feel like the same company

Skills

Brand marketing

Creative strategy

Brand management

Agency management

Culture awareness

Job description

eJam Inc. seeks a seasoned Brand Leader to helm BugMD, a pest-control brand with strong consumer demand. You will craft the brand voice, oversee organic social, and drive influencer partnerships that resonate beyond product features.

Collaborating with the General Manager and Head of Performance Marketing, you will shape culture-driven activations, manage agencies, and ensure consistent brand storytelling across all touchpoints.