Online Graduate Enrollment Lead | CRM & Data-Driven Recruitment

American University; Washington (District of Columbia); Hybrid; USD 70,000 - 75,000; Full time

Benefits offered by this job

Hybrid work arrangement

AU benefits

Job summary

American University in Washington, DC, seeks an Online Graduate Enrollment Lead to drive online recruitment and admissions for SPA’s MPAP and CTDS programs. You will own CRM processes, advocate data-driven strategies, and coordinate merit aid with faculty and staff.

You will supervise a student ambassador team and a Virtual Agent, collaborate with OIT and OGPS, and report on enrollment analytics to inform decisions.

Qualifications

• Bachelor's degree in public affairs/policy or related field.
• 3–5 years in analytical support or higher education admissions.
• Strong Excel proficiency and technical skills.

Responsibilities

• Lead online graduate recruitment with a data-driven plan targeting inquiries and applications.
• Develop multi-channel communications using SFMC to nurture online applicants.
• Design and lead virtual information sessions and yield events.
• Oversee admissions and merit aid processes for online programs.
• Manage reporting using Microstrategy BI and Salesforce.
• Supervise Graduate Student Ambassadors and Virtual Agent.

Skills

Salesforce

SFMC

Excel

Data analytics

Reporting

Communication

Customer service

Education

Bachelor's degree in public affairs/policy or related field

Master's degree preferred

Tools

Salesforce

SFMC

Microstrategy BI

Job description

American University in Washington, DC, seeks an Online Graduate Enrollment Lead to drive online recruitment and admissions for SPA’s MPAP and CTDS programs. You will own CRM processes, advocate data-driven strategies, and coordinate merit aid with faculty and staff.

You will supervise a student ambassador team and a Virtual Agent, collaborate with OIT and OGPS, and report on enrollment analytics to inform decisions.