Online Admissions Counselor

Lancaster Bible College; Lancaster (Lancaster County); On-site; USD 42,000 - 65,000; Full time

Job summary

LBC is seeking an Admissions Counselor to build relationships with prospective students and guide them through the admissions process. The role emphasizes daily execution, an entrepreneurial mindset, and engaging students with clarity, conviction, and care.

Candidates should bring strong communication and relational skills, a track record in admissions or sales, and a commitment to LBC’s mission and values. This position involves campus events, outreach, and a focus on yield and referrals.

Qualifications

• Bachelor’s degree preferred; relevant admissions or sales experience valued.
• Strong communication, relationship-building, and persuasive skills.
• Ability to learn quickly and speak fluently about program features and outcomes.

Responsibilities

• Manage a personal pipeline from inquiry to matriculation.
• Execute daily outreach via calls, texts, interviews, and events.
• Build authentic relationships with students, parents, and influencers.
• Maintain accurate CRM records.
• Represent LBC at campus events, school visits, and fairs.
• Contribute to a referral-generating culture by creating exceptional experiences.
• Participate in team huddles, coaching, and professional development sessions.
• Be student-ready by understanding competitors’ offerings and why LBC stands apart.

Skills

Strong communication

Relational skills

Persuasive skills

Entrepreneurial mindset

Quick learner

Program feature articulation

Mission-aligned identity

Education

Bachelor’s degree preferred

Tools

CRM

Job description

Job Summary:The Admissions Counselor is a mission-driven, enrollment-focused professional responsible for building relationships with prospective students and guiding them through the admissions process. This role requires an entrepreneurial mindset, a commitment to daily execution, and the ability to engage each student with clarity, conviction, and care. Admissions Counselors serve as trusted guides—helping students and families navigate their decision-making with integrity and enthusiasm.Supervisory Responsibilities:None.Physical Requirements:Prolonged periods of sitting at a desk and working on a computer.Must be able to lift up to 15 pounds at times.Performance Expectations:This is a goal-oriented role. Counselors are expected to meet or exceed defined benchmarks for outreach volume, interview conversions, application generation, referral growth, and overall yield. Counselors are coached and evaluated based on consistent, measurable progress toward individual and team goals. A portion of performance metrics will reflect the counselor’s ability to generate and convert referrals through relationship-building and trust.Personal Qualities / Culture & Team Expectations:Emotional Intelligence – Ability to read situations well, respond with empathy, and communicate with clarity.Spiritual Discernment – Grounded decision-making that reflects LBC’s mission and values.Student-Ready Mindset – Prioritizing the needs, goals, and well-being of students in every interaction.High Accountability & Encouragement – Willingness to be held to high standards while building others up.Teachable Spirit – Openness to feedback, growth, and continual improvement.Team Orientation – Collaboration over competition; valuing the success of the group.Mission Alignment – Confidently representing LBC’s programs, values, and distinctives.Authentic Relationship Building – Establishing trust to foster enrollment and life transformation.Flexibility & Focus – Thriving in a fast-paced, evolving environment without losing sight of priorities.Grace & Professionalism – Maintaining composure, respect, and a positive tone under pressure.As ambassadors of LBC’s mission, we model encouragement, responsibility, and responsiveness in all we do. We do not tolerate behaviors that erode trust, hinder teamwork, or distract from serving students with excellence.Education and Experience:Bachelor’s degree preferredPrior experience in admissions, sales, ministry, or service roles preferredRequired Skills/Abilities:Strong communication, relational, and persuasive skillsEntrepreneurial mindset with a bias toward actionAbility to learn quickly and speak fluently about program features, outcomes, and differentiatorsMission alignment with LBC’s Christian identity and institutional valuesDuties/Responsibilities:Manage a personal pipeline of students from inquiry to matriculationExecute daily outreach and follow-up through phone calls, texts, interviews, and eventsBuild authentic relationships with students, parents, and influencersOvercome objections and guide decision-making using LBC’s distinctives and mission-aligned value propositionMaintain accurate and timely records in the CRMRepresent LBC at campus events, school visits, churches, and fairsContribute to a referral-generating culture by creating exceptional experiencesParticipate in team huddles, coaching, and professional development sessionsMaintain an active understanding of LBC’s academic offerings, pricing models, and value propositionBe “student-ready” by learning our competitors’ offerings and speaking confidently to why LBC stands apart