Oncology DTC Marketing Manager – Patient Campaigns

AbbVie Inc.; Mettawa (IL); On-site; USD 95,000 - 135,000; Full time

Job summary

AbbVie seeks a Marketing Manager I/II – DTC Patient Marketing to drive Elahere patient-focused campaigns. Lead multichannel plans, develop patient materials, and ensure compliant messaging across channels.

Collaborate with HCP marketing and patient support programs to connect women with FRα testing and treatment options. The role requires 3+ years of marketing experience, including 2+ years in pharma/biotech, with oncology or rare disease exposure preferred.

Qualifications

• Bachelor's degree in Marketing, Life Sciences, Business, Communications, or related field.
• MBA or advanced degree strongly preferred.
• 3+ years of marketing experience, with at least 2 years in pharmaceutical or biotech marketing.
• Experience in oncology or specialty DTC patient marketing preferred.

Responsibilities

• Develop and execute integrated, multichannel DTC patient marketing plans aligned with brand strategy.
• Lead creation of patient-facing promotional materials through regulatory approval and launch.
• Champion patient-centric messaging and FRα testing messaging within campaigns.
• Collaborate with HCP marketing to align provider-patient communications.
• Manage digital campaigns, website content, and SEO/SEM initiatives.
• Monitor KPIs, analyze performance, and optimize campaigns for ROI.
• Coordinate with patient services and Halo for seamless program integration.

Skills

Strategic Marketing

Multichannel Campaigns

DTC Marketing

Regulatory Awareness

Education

Bachelor's Degree

MBA preferred

Tools

CRM platforms

Marketing automation

Job description

AbbVie seeks a Marketing Manager I/II – DTC Patient Marketing to drive Elahere patient-focused campaigns. Lead multichannel plans, develop patient materials, and ensure compliant messaging across channels.

Collaborate with HCP marketing and patient support programs to connect women with FRα testing and treatment options. The role requires 3+ years of marketing experience, including 2+ years in pharma/biotech, with oncology or rare disease exposure preferred.