Oncology DTC Marketing Manager — Patient-Centric Growth

ABBVIE; Mettawa (IL); On-site; USD 125,000 - 237,000; Full time

Job summary

AbbVie is seeking a Marketing Manager I/II – DTC Patient Marketing to drive patient-facing campaigns for Elahere. This role connects patient insights with brand strategy and cross-functional teams, delivering compliant, impactful messaging to eligible patients.

You will oversee multichannel campaigns, collaborate with agencies, and optimize paid and owned media while ensuring alignment with regulatory requirements and patient access initiatives. This position is based in the U.S.

Qualifications

• Bachelor's degree required in Marketing, Life Sciences, Business, Communications, or related field.
• MBA or advanced degree strongly preferred.

Responsibilities

• Develop and execute integrated, multichannel DTC patient marketing plans in alignment with Elahere brand strategy across paid media, owned channels, digital platforms, and patient support programs.
• Lead development of patient-facing promotional materials including digital advertising, social media content, disease awareness campaigns, and patient ambassador/testimonial programs, from brief through regulatory approval and launch.
• Champion patient-centric messaging rooted in the Elahere efficacy and safety story, including OS benefit and FRα biomarker testing importance.
• Develop DTC messaging frameworks addressing the emotional and clinical journey of women with platinum-resistant ovarian cancer.
• Partner with digital/media agencies to plan, activate, and optimize paid digital campaigns (search, display, social, programmatic, CRM/email, streaming/video).
• Manage patient website content strategy and SEO/SEM initiatives in alignment with brand guidelines and regulatory requirements.
• Utilize data and analytics to monitor campaign KPIs and translate performance data into actionable optimization recommendations.

Skills

Multichannel marketing

Regulatory compliance

Strategic thinking

Agency management

Digital advertising

Education

Bachelor's degree

MBA or advanced degree

Job description

AbbVie is seeking a Marketing Manager I/II – DTC Patient Marketing to drive patient-facing campaigns for Elahere. This role connects patient insights with brand strategy and cross-functional teams, delivering compliant, impactful messaging to eligible patients.

You will oversee multichannel campaigns, collaborate with agencies, and optimize paid and owned media while ensuring alignment with regulatory requirements and patient access initiatives. This position is based in the U.S.