Oncology HCP Marketing Manager, Multiple Myeloma

AbbVie Inc.; Mettawa (IL); Sur place; USD 125 000 - 237 000; Plein temps

Avantages offerts par ce poste

Paid time off

401(k) plan

Résumé du poste

AbbVie is seeking a Marketing Manager II, Oncology – Multiple Myeloma HCP Marketing to lead and coordinate healthcare professional marketing strategies. You will collaborate with cross-functional teams to drive data-driven initiatives that raise disease awareness, support brand objectives, and enhance provider engagement.

The role emphasizes development of segmentation, targeting, and messaging, plus managing HCP promotional campaigns across channels while aligning with overall brand strategy.

Qualifications

• Bachelor's degree required; advanced degree in business, marketing, science, healthcare, or related field preferred.
• 4+ years of pharmaceutical, biotechnology, healthcare, or related commercial experience with demonstrated progression in marketing responsibilities.
• Hematology experience preferred; Multiple Myeloma experience preferred.
• Experience developing or supporting HCP marketing initiatives within pharmaceutical or biotechnology organizations.

Responsabilités

• Partner with Marketing Directors and cross-functional partners to develop and execute HCP marketing plans that support Multiple Myeloma brand objectives and performance goals.
• Contribute to annual business planning, brand strategy development, and tactical planning processes through analysis of market dynamics, customer insights, competitive intelligence, and brand performance.
• Support the development and implementation of HCP segmentation, targeting, positioning, messaging, and promotional initiatives aligned with brand strategy.
• Manage the execution of HCP-focused promotional campaigns and programs across personal, non-personal, digital, print, peer-to-peer, and omnichannel engagement channels.
• Collaborate with Sales, Medical Affairs, Market Access, Regulatory, Legal, and agency partners to develop and execute effective and compliant HCP marketing initiatives.

Description du poste

AbbVie is seeking a Marketing Manager II, Oncology – Multiple Myeloma HCP Marketing to lead and coordinate healthcare professional marketing strategies. You will collaborate with cross-functional teams to drive data-driven initiatives that raise disease awareness, support brand objectives, and enhance provider engagement.

The role emphasizes development of segmentation, targeting, and messaging, plus managing HCP promotional campaigns across channels while aligning with overall brand strategy.