Sr Manager, Oncology Commercial Analytics

GSK; Philadelphia (Philadelphia County); Hybrid; USD 125,000 - 165,000; Full time

Job summary

GSK in the United States seeks a Sr Manager, Oncology Commercial Analytics to translate complex secondary and real‑world data into decisions that improve portfolio performance. You will partner with brand leads to design KPIs, segmentation, and analytics plans across marketing and sales.

This hybrid role requires hands‑on expertise with SQL, Python, R, Tableau, and Snowflake, plus the ability to influence senior leaders and present insights.

Qualifications

• Bachelor's degree in business, life sciences, or a related discipline
• 4+ years of experience in marketing analytics within biotech/pharma or top consulting
• Experience applying marketing analytics frameworks to business objectives
• Experience with analytical/data management tools (SQL, Snowflake, SAS, R, Python) and reporting tools (Tableau/Power BI)
• Experience analyzing pharmaceutical secondary data sources, including patient/claims data, and conducting real-world data analyses
• Experience working in oncology
• Experience in drug development and commercialization processes across lifecycle stages
• Experience managing multiple projects/stakeholders with overlapping deadlines
• Experience presenting analytical findings to senior leaders and updating reports based on feedback

Responsibilities

• Partner with Marketing, Sales, BU leads, Forecasting, Commercial Data management, Tech, and Payer Marketing
• Develop and implement analytics plans to support brand priorities
• Identify and implement customer segmentation and targeting strategies across channels
• Perform analyses on real-world data to generate disease and competitor insights
• Transform real-world data into actionable insights via statistical analysis
• Conduct ad hoc deep dives to understand market and competitive dynamics
• Increase efficiency through analytics innovations and process automation
• Stay updated on new technologies and design analytics-ready datasets
• Collaborate with market research and forecasting teams to present insights

Skills

SQL

Python

R

Tableau

Power BI

Snowflake

Education

Bachelor's degree

Tools

Snowflake

SAS

Tableau

Power BI

SQL

Job description

Job Title: Sr Manager, Oncology Commercial Analytics

Job Purpose

Sr Manager, Oncology Commercial Analytics is a high-impact role embedded within GSK's Oncology Business Unit, partnering directly with brand and BU leadership to translate complex commercial data into decisions that drive portfolio performance. Responsibilities span customer segmentation and targeting, KPI design, patient adherence analytics, brand performance tracking, and advanced methods such as marketing mix modeling - with an expectation of both hands‑on technical execution and senior‑level communication. The ideal candidate brings deep fluency in pharmaceutical secondary data sources, real‑world data analytics, and tools including SQL, Python, R, and Tableau, paired with the cross‑functional influence skills to operate effectively. This is an opportunity to shape oncology and brand strategy; GSK will be investing in your professional development to develop future insights‑grounded brand leaders.

Key Responsibilities

• This role requires strong data analytics foundations and experience, as well as familiarity with connecting analytics to business decisions. Success in this role requires strong partnership with several GSK functions including Marketing, Sales, BU leads, Forecasting, Commercial Data management, Tech, and Payer Marketing.
• Develop and implement robust analytics plans to support brand and business priorities.
• Identify and implement appropriate customer segmentation and targeting strategies for all marketing and sales channels.
• Proactively identify opportunities by leveraging various commercial analytics such as
• Physician, Account, and Patient Segmentations.
• Patient Adherence and Persistence.
• Brand Performance Analytics.
• Advanced Analytics (e.g., Marketing Mix).
• Execute customer targeting and scenario planning for resourcing shifts to enable brand performance objectives.
• Identify key performance indicators (KPIs) to assess performance of product(s) and ensure data collection and sound business rules are in place to assess these KPIs.
• Conduct analyses using internal and external real-world data to generate disease and competitor landscape insights to improve patient care and support business needs.
• Transform real-world data into actionable insights through hands‑on manipulation and statistical analysis of complex real-world datasets.
• Perform ad hoc and deep dive analyses in secondary research as required to uncover and understand market and competitive dynamics.
• Increase efficiency and capabilities through innovative analytics and process automation.
• Stay abreast of evolving new technologies, while partnering with stakeholders to design and implement analytics ready datasets.
• Liaise with primary market research colleagues to generate and present cohesive and actionable quantitative and qualitative insights.
• Liaise with forecasting colleagues to provide data‑driven assumptions based on qualitative and quantitative insights.
• Liaise with Global Strategic Insights for best practice sharing and building of cross‑geography capabilities.

Basic Qualifications

• Bachelor's degree in business, life sciences, or a related discipline.
• 4+ years of experience in marketing analytics within a biotech or pharmaceutical organization, or at a leading global management consulting firm.
• Experience applying marketing fundamentals and analytics frameworks to address defined business objectives.
• Experience with analytical and data management tools (SQL, Snowflake, SAS, R, Python etc.) as well as reporting tools (e.g., Tableau, Power BI)
• Experience analyzing pharmaceutical secondary data sources, including patient and claims data, and conducting real-world data analyses.
• Experience working in oncology.
• Experience in drug development and commercialization processes across one or more stages of the product lifecycle.
• Experience managing multiple projects, deliverables, or stakeholders with overlapping deadlines and competing priorities.
• Experience presenting analytical findings and recommendations to senior commercial leaders and updating reports, analyses, or project deliverables based on stakeholder feedback.

Preferred Qualifications

• Understanding of the business impact of diversity & inclusion.
• Proven and advanced collaboration skills, and cultural sensitivity.
• Preferred demonstrable record of success of both pharmaceutical market/product forecasting and real-world data analytics.
• Strong business acumen.
• Ability to work effectively across a matrix environment and influence without formal authority.

Work Arrangements: This role is hybrid based in the United States. You will work partly from a GSK office and partly remotely. Exact days in office will be agreed with your manager.

Closing Date for Applications: 15/09/2026

Skills Customer Insights, Data to Insights, Digital Fluency, Influencing Without Authority, Market Knowledge, Scientific Literacy

Why GSK?

GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases - to impact health at scale.

People and patients around the world count on the medicines and vaccines we make, so we're committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people.

If you require an accommodation or other assistance to apply for a job at GSK, please contact the appropriate Recruitment Staff by emailing us at - [e-mail] .

GSK is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law.