Onboard Revenue Analytics Lead for Casino Campaigns

Royal Caribbean Group; Miami (FL); On-site; USD 70,000 - 100,000; Full time

Job summary

Royal Caribbean Group is seeking a Sr. Analyst, Onboard Revenue to join the Onboard Revenue team.

You will run casino database marketing campaigns across direct mail, email, web, and app channels, performing hands-on audience segmentation, offer assignment, testing, and performance analysis. The role partners with Casino Marketing, Consumer Outreach, Revenue Management, VIP Programs, Club Royale, and more to drive customer acquisition, increased bookings, and profitable margins.

Qualifications

• Bachelor’s degree in Analytics, Industrial Engineering, Business, or a related field.
• 2–3 years in database marketing, analytics, CRM, loyalty marketing, or related.
• Experience with multi-channel campaigns and large datasets preferred.

Responsibilities

• Create and execute casino database marketing campaigns from intake to deployment.
• Analyze the casino guest data to identify growth opportunities and customer segments.
• Coordinate campaign deliverables with Marketing, Web, Ecommerce, VIP Services, and other teams.
• Deliver post-campaign reporting with insights and practical recommendations.

Skills

Analytical skills

CRM

Loyalty marketing

Database marketing

Power BI

Excel

SQL

Multi-channel campaigns

Project management

Education

BS/BA in Analytics, Marketing, or related field

Tools

Alteryx

Toad/SQL

Power BI

SAS

Excel

Job description

Royal Caribbean Group is seeking a Sr. Analyst, Onboard Revenue to join the Onboard Revenue team.

You will run casino database marketing campaigns across direct mail, email, web, and app channels, performing hands-on audience segmentation, offer assignment, testing, and performance analysis. The role partners with Casino Marketing, Consumer Outreach, Revenue Management, VIP Programs, Club Royale, and more to drive customer acquisition, increased bookings, and profitable margins.