On-Site Social Media Lead - Campaigns & Growth

SUNNY DISTRIBUTOR INC.; California; On-site; USD 75,000 - 110,000; Full time

Job summary

Sunny Health & Fitness in City of Industry, CA is seeking a Social Media Manager to build and maintain a strong online presence. You will develop original content and support the Marketing Team in driving engagement across major platforms.

The role emphasizes campaign setup, optimization, analytics, and creative execution across Facebook, TikTok, Pinterest, Instagram, and more. Collaboration with internal teams and clients is essential to achieve business goals.

Qualifications

• Bachelor’s degree in Marketing or related field is preferred.
• 5+ years in social media/production experience.
• 3+ years in paid social media roles.
• Strong Excel and PowerPoint skills.
• Excellent client communication and multitasking.
• Detail-oriented with strong written and verbal skills.
• Able to build relationships with stakeholders.

Responsibilities

• Support marketing team in campaign set-up across Facebook, TikTok, Pinterest, Snapchat etc.
• Carry out basic optimization practices and daily checks.
• Support A/B testing and present results back to the team.
• Support with weekly and monthly analysis in preparation of client update meetings and calls.
• Analyze and use conversion tracking data to further optimize and develop campaigns.
• Be the paid social expert for the client on campaign performance and optimization providing insights into the best strategies and tactics to achieve business objectives.
• Media planning based on client briefs.
• Focus on the day-to-day management, implementation, tracking/reporting and optimization of digital marketing content and campaigns across social media.
• Research audience preferences and discover current trends.
• Create engaging texts, images, and video contents.
• Design posts to sustain curiosity and create buzz around new events and projects.
• Other duties as assigned.

Skills

Social media management

Content creation

Campaign optimization

Data analysis

Client communication

Project management

Excel

PowerPoint

Education

Bachelor’s degree in Marketing or related field

Tools

Excel

PowerPoint

Microsoft Office

Job description

Sunny Health & Fitness in City of Industry, CA is seeking a Social Media Manager to build and maintain a strong online presence. You will develop original content and support the Marketing Team in driving engagement across major platforms.

The role emphasizes campaign setup, optimization, analytics, and creative execution across Facebook, TikTok, Pinterest, Instagram, and more. Collaboration with internal teams and clients is essential to achieve business goals.