On-site SFMC Automation & Data Specialist

MSG Entertainment Holdings, LLC; New York (NY); On-site; USD 65,000 - 110,000; Full time

Job summary

Madison Square Garden Entertainment Corp. (MSG Entertainment) seeks a Salesforce Marketing Cloud Analyst to administer and optimize Salesforce Marketing Cloud across MSG Entertainment, MSG Sports, and Sphere.

The role partners with Marketing, Sales, Data & Analytics, and Technology to deliver scalable, data-driven marketing solutions and improve customer lifecycle orchestration. You will design SQL queries, build audience segments, manage data extensions, and ensure deliverability for email and

Qualifications

• 2-4 years of related experience.
• Bachelor’s degree, or equivalent combination of education and experience.
• Strong proficiency in Salesforce Marketing Cloud and Sales Cloud with at least 3 years administering Marketing Cloud.
• Strong SQL writing for audience segmentation and data transformation.
• Experience designing data models and Marketing Cloud data architecture.
• Experience with REST APIs and ETL processes.
• Knowledge of HTML, CSS, AMPscript, SSJS, and JSON/XML for campaign personalization.
• Experience in email deliverability and SMS messaging.
• Analytical, troubleshooting and cross-functional collaboration skills.

Responsibilities

• Administer and optimize Salesforce Marketing Cloud including Email Studio and Journey Builder.
• Design SQL queries and data pipelines to support campaigns.
• Build scalable audience segmentation using first-party CRM data.
• Configure and troubleshoot automated journeys and data integrations.
• Maintain customer data architecture and governance.
• Perform QA and deliverability monitoring for campaigns.
• Develop reusable SQL frameworks and automation processes.
• Collaborate with Marketing, CRM, Sales, Ticketing, and Analytics teams.
• Monitor platform health and data quality, identify anomalies.
• Create technical documentation and governance standards.

Skills

Salesforce Marketing Cloud

SQL queries

Data architecture

APIs integration

HTML/CSS/AMPscript/SSJS

Cross-functional collaboration

Analytical troubleshooting

Education

Bachelor’s degree or equivalent

Tools

REST APIs

SOAP APIs

SFTP file transfers

ETL processes

Enterprise data warehouse

Job description

Madison Square Garden Entertainment Corp. (MSG Entertainment) seeks a Salesforce Marketing Cloud Analyst to administer and optimize Salesforce Marketing Cloud across MSG Entertainment, MSG Sports, and Sphere.

The role partners with Marketing, Sales, Data & Analytics, and Technology to deliver scalable, data-driven marketing solutions and improve customer lifecycle orchestration. You will design SQL queries, build audience segments, manage data extensions, and ensure deliverability for email and