On-Site Multi-Brand Marketing & Brand Leader

Fresh Roasted Coffee LLC.; Sunbury (Northumberland County); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Health insurance

401(k) with employer match

Paid holidays and paid time off

Generous employee discount on coffee و

Job summary

Fresh Roasted Coffee LLC in Sunbury, PA is seeking a Marketing & Brand Manager to lead the marketing across its family of coffee and tea brands. This is a hands-on, management-level role requiring strategic thinking and practical execution.

You will develop brand positioning, drive campaigns, manage budgets, and collaborate with Sales to grow revenue across channels. On-site, full-time role with growth opportunities.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, Advertising, or a related field is required.
• 3-5+ years of progressive marketing or brand management experience preferred.
• Experience developing and executing marketing strategies.
• Experience managing brands, product lines, or multiple marketing channels preferred.
• Strong social media and digital marketing experience.
• Excellent written and verbal communication skills.
• Strong project management and organizational skills.
• Experience with content creation including graphics, photography, and/or video.

Responsibilities

• Develop and execute the overall marketing strategy for the family of brands.
• Establish marketing goals, campaigns, calendars, and performance metrics.
• Lead brand positioning, messaging, voice, and visual identity.
• Develop strategies to grow individual brands and product lines.
• Oversee social media strategy and content across multiple platforms.
• Create and/or oversee graphics, photography, video, reels, and other content.
• Develop email marketing and customer retention campaigns.
• Oversee website and e-commerce marketing initiatives.
• Manage digital advertising and promotional campaigns.
• Support product launches, seasonal campaigns, events, and promotions.
• Partner with Sales to develop marketing initiatives that drive customer acquisition and revenue.
• Research competitors, customer behavior, and market trends.
• Manage marketing vendors, agencies, freelancers, and creative partners.
• Manage marketing budgets and resources.
• Track marketing KPIs and ROI and report results.
• Use data to determine what's working and continuously improve our marketing efforts.

Skills

Strategic

Creative

Hands-On

Results-Driven

Self-Motivated

Analytical

Organized

Communication Skills

Education

Bachelor's degree in Marketing, Business, Communications, Advertising, or a related field

Tools

Canva

Adobe Creative Suite

Google Analytics

Job description

Fresh Roasted Coffee LLC in Sunbury, PA is seeking a Marketing & Brand Manager to lead the marketing across its family of coffee and tea brands. This is a hands-on, management-level role requiring strategic thinking and practical execution.

You will develop brand positioning, drive campaigns, manage budgets, and collaborate with Sales to grow revenue across channels. On-site, full-time role with growth opportunities.