Marketing & Brand Manager (On-Site)

Fresh Roasted Coffee LLC.; Sunbury (Northumberland County); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Health insurance

401(k) with employer match

Paid holidays and paid time off

Generous employee discount on coffee و

Job summary

Fresh Roasted Coffee LLC in Sunbury, PA is seeking a Marketing & Brand Manager to lead the marketing across its family of coffee and tea brands. This is a hands-on, management-level role requiring strategic thinking and practical execution.

You will develop brand positioning, drive campaigns, manage budgets, and collaborate with Sales to grow revenue across channels. On-site, full-time role with growth opportunities.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, Advertising, or a related field is required.
• 3-5+ years of progressive marketing or brand management experience preferred.
• Experience developing and executing marketing strategies.
• Experience managing brands, product lines, or multiple marketing channels preferred.
• Strong social media and digital marketing experience.
• Excellent written and verbal communication skills.
• Strong project management and organizational skills.
• Experience with content creation including graphics, photography, and/or video.

Responsibilities

• Develop and execute the overall marketing strategy for the family of brands.
• Establish marketing goals, campaigns, calendars, and performance metrics.
• Lead brand positioning, messaging, voice, and visual identity.
• Develop strategies to grow individual brands and product lines.
• Oversee social media strategy and content across multiple platforms.
• Create and/or oversee graphics, photography, video, reels, and other content.
• Develop email marketing and customer retention campaigns.
• Oversee website and e-commerce marketing initiatives.
• Manage digital advertising and promotional campaigns.
• Support product launches, seasonal campaigns, events, and promotions.
• Partner with Sales to develop marketing initiatives that drive customer acquisition and revenue.
• Research competitors, customer behavior, and market trends.
• Manage marketing vendors, agencies, freelancers, and creative partners.
• Manage marketing budgets and resources.
• Track marketing KPIs and ROI and report results.
• Use data to determine what's working and continuously improve our marketing efforts.

Skills

Strategic

Creative

Hands-On

Results-Driven

Self-Motivated

Analytical

Organized

Communication Skills

Education

Bachelor's degree in Marketing, Business, Communications, Advertising, or a related field

Tools

Canva

Adobe Creative Suite

Google Analytics

Job description

Marketing & Brand Manager

Fresh Roasted Coffee LLC | Sunbury, PA
Full-Time | On-Site

Lead the Brands. Build the Strategy. Drive the Growth.

Fresh Roasted Coffee is looking for an experienced Marketing & Brand Manager to lead marketing across our growing family of coffee and tea brands, including Fresh Roasted Coffee, Positively Tea, Grounds & Hounds, and future brands and product lines.

This is a management-level, hands-on marketing position for someone who can develop the strategy AND execute it.

What You'll Own

• Develop and execute the overall marketing strategy for the FRC family of brands
• Establish marketing goals, campaigns, calendars, and performance metrics
• Lead brand positioning, messaging, voice, and visual identity
• Develop strategies to grow individual brands and product lines
• Oversee social media strategy and content across multiple platforms
• Create and/or oversee graphics, photography, video, reels, and other content
• Develop email marketing and customer retention campaigns
• Oversee website and e-commerce marketing initiatives
• Manage digital advertising and promotional campaigns
• Support product launches, seasonal campaigns, events, and promotions
• Partner with Sales to develop marketing initiatives that drive customer acquisition and revenue
• Research competitors, customer behavior, and market trends
• Manage marketing vendors, agencies, freelancers, and creative partners
• Manage marketing budgets and resources
• Track marketing KPIs and ROI and report results
• Use data to determine what's working and continuously improve our marketing efforts

We're Looking for Someone Who Is

Strategic: You can see the big picture and develop a marketing plan that supports business growth.

Creative: You know how to create compelling content and build brands that stand out.

Hands-On: You're not afraid to pick up a camera, create a graphic, write the post, launch the campaign, and analyze the results.

Results-Driven: You care about conversions, customers, revenue, and ROI-not just impressions and likes.

Self-Motivated: You can take ownership of projects and move them forward without being micromanaged.

Analytical: You know how to look at the numbers and make decisions based on performance.

Organized: You can manage multiple brands, campaigns, projects, and deadlines at the same time.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, Advertising, or a related field required
• 3-5+ years of progressive marketing or brand management experience preferred
• Demonstrated experience developing and executing marketing strategies
• Experience managing brands, product lines, or multiple marketing channels preferred
• Strong social media and digital marketing experience
• Excellent written and verbal communication skills
• Strong project management and organizational skills
• Experience with content creation, including graphics, photography, and/or video
• Experience with email marketing, e-commerce, website management, and digital advertising preferred
• Experience with Canva, Adobe Creative Suite, Google Analytics, or similar tools preferred
• Experience managing marketing vendors or outside agencies is a plus

Important: This Is an On-Site Position

This position is located at our facility in Sunbury, PA and requires working on-site five days per week. This is NOT a remote or hybrid position.

Candidates must be able to reliably commute to Sunbury, PA.

Why Fresh Roasted Coffee?

Fresh Roasted Coffee is a growing specialty coffee roaster and manufacturer based in Sunbury, PA. We produce coffee and tea for our own brands as well as wholesale, private-label, co-packing, and e-commerce customers.

You'll have the opportunity to make a real impact on a growing family of brands and help shape the company's marketing direction as we continue to grow.

Competitive Benefits

We take care of our team like we take care of our beans:

• Health, dental, and vision insurance
• 401(k) with employer match
• Paid holidays and paid time off
• Generous employee discount on coffee and tea