On-Site Meta Paid Social Specialist (Pasadena)

Expatiate Communications; Pasadena (CA); On-site; USD 39,000 - 96,000; Full time

Benefits offered by this job

Paid Sick Leave

Job summary

Expatiate Communications in Pasadena, CA seeks an on-site marketing specialist to own paid acquisition end-to-end. You will launch, manage, and optimize Meta campaigns across states, focusing on converting ad spend into paying clients and improving CAC while aligning with our in-person teams.

This contract role offers 30-40 hours per week, duration of 3, 6, or 12 months with potential permanent employment, and a pay range of $28 to $70 per hour plus a performance-based bonus.

Qualifications

• Expert-level Meta Ads Manager and campaign structure knowledge.
• Hands-on experience with Conversions API and server-side events.
• Proven ability to build Custom and Lookalike Audiences.
• Ability to optimize campaigns towards paying customers and CAC.
• Experience with Meta Pixel setup, tests, and diagnostics.

Responsibilities

• Build, launch, and manage Meta campaigns across states as assigned.
• Manage account structure, budgets, audiences, and placements.
• Optimize for purchases by leveraging CAPI and Stripe integration.
• Develop lookalike audiences from paying customers as data grows.
• Conduct creative testing and report key metrics weekly.
• Set up retargeting and monitor for fraud or low intent.
• Identify and prevent wasted spend and continuously improve ROI.

Skills

Meta Ads Manager expert

Conversions API

Audience strategy

Performance optimization

Lead generation

Pixel / dataset management

Google Ads

Job description

Expatiate Communications in Pasadena, CA seeks an on-site marketing specialist to own paid acquisition end-to-end. You will launch, manage, and optimize Meta campaigns across states, focusing on converting ad spend into paying clients and improving CAC while aligning with our in-person teams.

This contract role offers 30-40 hours per week, duration of 3, 6, or 12 months with potential permanent employment, and a pay range of $28 to $70 per hour plus a performance-based bonus.