Meta Ads Specialist Remote US based only

Incredible Marketing Inc; Lake Forest (CA); Remote; USD 50,000 - 58,000; Full time

Benefits offered by this job

Medical/Dental/Vision

401k

Unlimited PTO

Wellness Reimbursement

Pet Friendly office

Pet Insurance

Gym/wellness reimbursement

Job summary

Incredible Marketing Inc seeks a Meta Ads Specialist to lead and optimize paid social campaigns across Facebook, Instagram, LinkedIn, Pinterest, TikTok and YouTube. You will manage budgets, implement pixels, and analyze results to maximize ROI for clients.

This role emphasizes creativity, collaboration with Account Management, and reporting on performance. The position is largely remote with a 32-hour work week and a starting salary of $50,000–$58,000 per year, depending on experience.

Qualifications

• Meta Lead Ads (REQUIRED)
• Meta Conversion Ads (REQUIRED)
• Meta pixel mastery (REQUIRED)
• Meta UTM code implementation (REQUIRED)
• Google AdWords: 1 year (Preferred)
• CANVA or ADOBE for ad designs
• SEM: 1 year (Preferred)
• PPC: 1 year (Preferred)

Responsibilities

• Create and run Meta ads campaigns from start to finish.
• Launch full ad sets with differing objectives and goals.
• Generate pixels, run pixel tests, track performance.
• Optimize copy and landing pages for better conversions.
• Manage budgets and report campaign results.
• Communicate with clients and leadership on campaigns.

Skills

Meta Lead Ads

Meta Conversion Ads

Pixel Mastery

UTM Tracking

Paid Ads Strategy

Tools

CANVA

ADOBE

Google AdWords

Job description

Job Description

Job Description

Meta Ads Specialist

WHO WE ARE

We are a full service Interactive Agency, based out of our Southern California headquarters. We are a passionate team of entrepreneurs in a medium-sized established digital agency. We work for clients all over the world, and we have an expanding team of people who share the IM dream.

We are looking for an experienced Paid Ads Specialist to join us on the journey. We do Custom Website Development, Design, SEO, Mobile, Content Marketing, etc. Check our site for more details. www.incrediblemarketing.com.

Purpose of the Social Ads Specialist is to lead or assist in the creation and management of Facebook, Instagram, LinkedIn, Pinterest, TikTok and YouTube ads that maximize the online presence of businesses. Collaborate with Account Management and Strategists on campaign strategy and value communication.

WHO YOU ARE

The ideal candidate will be highly motivated to increase revenue and have a history of strong ROI working in Meta Business Manager and other social platforms. As a Social Ads Specialist, you’ll implement, optimize and report on digital marketing strategies for our clients.

Responsibilities

• Meta Ads certified

• Meta Ads Expert

• Create and run Meta ads campaigns from start to finish. Create and launch full ad sets with differing objectives and goals.

• Advanced knowledge in generating pixels, run pixel tests, implementing UTM codes, and tracking performance

• Creative copywriter + editor

• Execute tests, collect and analyze data, and insights in order to achieve maximum ROI in social ad campaigns

• Work with our team to optimize copy and landing pages for better campaign conversions

• Ability to manage multiple projects at the same time

• Knowledge of trends on marketing channels and technologies, including paid search (Google AdWords), retargeting and paid social media advertising (Meta, Twitter, LinkedIn, Pinterest, and TikTok in near future)

• Excellent communicator and creative thinker

• Client communication and reporting on campaigns

• Communication with leadership on campaigns

• Management of budget for all social ads

• Complete all boosted content assignments as given by the team

• Management of the company’s business manager and getting clients into BM

• Experience, enthusiasm for our industry (Aesthetic Medicine)

• Enthusiasm for paid ads and drive for continued growth

Requirements

• Meta Lead Ads (REQUIRED)

• Meta Conversion Ads (REQUIRED)

• Meta pixel mastery (REQUIRED)

• Meta UTM code implementation (REQUIRED)

• Google AdWords: 1 year (Preferred)

• Creation of designs for ads (CANVA or ADOBE)

• SEM: 1 year (Preferred)

• PPC: 1 year (Preferred)

The most important factor is your willingness to join a great team, fit in with others and think creatively. Our clients come to us seeking solutions, and we deliver high-quality services.

COMPENSATION & PERKS

Starting Pay: $50-58k/year, depending on experience
Job Type: Full-time (32 hours per week), Salary
Schedule to be determined post hire, but flexibility is a requirement
Location: This position is primarily remote

• Medical/Dental/Vision

• 401k

• Unlimited PTO

• Wellness Reimbursement

• Pet Friendly office

• Pet Insurance

• Gym/wellness reimbursement