Meta Paid Social Growth Specialist (CAC-Focused)

Expatiate Communication, Inc.; Pasadena (CA); On-site; USD 39,000 - 96,000; Part time

Benefits offered by this job

Paid Sick Leave

Job summary

Expatiate Communication, Inc. on-site contract role to own end-to-end paid acquisition, turning ad spend into paying clients with optimized CAC.

You will run Meta campaigns across California, build audiences, test creatives, and provide weekly reports on cost per booked consultation and retention.

This 30-40 hour/wk contract spans 3, 6, or 12 months with potential for permanent employment, paying $28–$70 per hour plus performance bonuses.

Qualifications

• Meta Ads Manager expert level with campaign, ad set, and ad structure mastery.
• Hands-on experience with Conversions API (CAPI) and server-side events.
• Experience in audience strategy including Custom and Lookalike Audiences.
• Proven ability to optimize campaigns for cost per customer acquisition.
• Experience with Meta Instant Form campaigns.
• Pixel and dataset setup, tracking, diagnostics, and troubleshooting.

Responsibilities

• Build, launch, and manage Meta campaigns across California and other states as assigned.
• Manage the account structure: state-level ad sets, lookalike and custom audiences, manual placements, budget pacing on ~$1,500+/mo spend.
• Optimize toward the purchase (paying-client) event via Conversions API / Stripe integration.
• Build and maintain lookalike audiences seeded from paying customers as our buyer data grows.
• Run disciplined creative testing with provided creative.
• Set up and manage re-targeting (site visitors, video viewers, checkout abandoners).
• Report weekly on metrics: cost per booked consultation, cost per paying subscriber, and retention.
• Flag and protect against wasted spend (bot traffic, low-intent placements, audience fatigue).
• Perform other duties as assigned.

Skills

Meta Ads Manager Expert

CAPI Experience

Audience Strategy

Campaign Optimization

Lead Generation

Data-Driven Reporting

Tools

Meta Ads Manager

Conversions API (CAPI)

Pixel & Dataset Management

Audience Building

Job description

Expatiate Communication, Inc. on-site contract role to own end-to-end paid acquisition, turning ad spend into paying clients with optimized CAC.

You will run Meta campaigns across California, build audiences, test creatives, and provide weekly reports on cost per booked consultation and retention.

This 30-40 hour/wk contract spans 3, 6, or 12 months with potential for permanent employment, paying $28–$70 per hour plus performance bonuses.