On-Site Digital Marketing Specialist | SEO & Analytics

C & B Equipment; Edgerton (MN); On-site; USD 50,000 - 75,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

401K with match

Life Insurance

Short-Term Disability

Training programs

Job summary

C & B Operations, LLC in Edgerton, MN is seeking a Digital Marketing Specialist to own the day-to-day digital experience, keeping the website fresh, content relevant, and online presence strong. This role blends creativity, technology, marketing, and data.

You’ll manage website content and updates, create and launch digital campaigns, dig into user behavior, build SEO strategies, and use data to figure out what’s working—and what needs to change.

Qualifications

• 2-5 years of digital marketing experience, including website management, SEO, social media, and paid digital campaigns.
• Hands-on experience with Google Analytics, Search Console, and Tag Manager.
• Strong writing and editing skills, with the ability to create content for a public audience.
• A data-driven mindset and the ability to turn numbers into action.
• Creativity and curiosity—you’re always looking for a better way to engage an audience and improve results.
• Experience using AI tools to work faster and smarter.

Responsibilities

• Own the website updates, content, campaigns, and ongoing improvements to keep the site accurate, relevant, and engaging.
• Develop and manage digital content that connects with our audience and supports business goals.
• Analyze how people move through the website and identify opportunities to improve the user experience.
• Use Google Analytics to understand traffic, user behavior, and outcomes.
• Leverage Google Tag Manager and Google Ads to improve tracking, targeting, and campaign performance.
• Develop and execute SEO strategies that improve organic rankings and bring more qualified traffic.
• Use AI-powered tools to speed up content creation and improve campaign efficiency.

Skills

Digital marketing

Website management

SEO

Social media

Paid digital campaigns

Google Analytics

Google Search Console

Google Tag Manager

AI tools

Data-driven

Education

Bachelor's degree in Marketing

Tools

Google Analytics

Google Tag Manager

Search Console

Google Ads

Job description

C & B Operations, LLC in Edgerton, MN is seeking a Digital Marketing Specialist to own the day-to-day digital experience, keeping the website fresh, content relevant, and online presence strong. This role blends creativity, technology, marketing, and data.

You’ll manage website content and updates, create and launch digital campaigns, dig into user behavior, build SEO strategies, and use data to figure out what’s working—and what needs to change.