On-Site Digital Marketing Specialist — Growth & Engagement

Uniwyo Federal Credit Union; Laramie (WY); On-site; USD 56,000 - 59,000; Full time

Job summary

UniWyo Federal Credit Union in Laramie, Wyoming, is seeking a Digital Marketing Specialist to plan, execute, and optimize digital campaigns across email, website, social media, and paid advertising. This on-site role collaborates with the Marketing Manager and teams to deliver data-driven campaigns and a cohesive member experience.

The position requires 2+ years in digital marketing and a degree in Marketing or a related field.

Qualifications

• Plan and execute digital marketing campaigns across email, website, social media, paid ads, and digital banking platforms.
• Collaborate with Marketing Manager and teams to develop data-driven campaigns and ensure a consistent member experience.

Responsibilities

• Plan, execute, and optimize digital marketing campaigns across email, website, social media, paid advertising, and digital banking platforms to support organizational goals.
• Create, schedule, and manage email campaigns, onboarding journeys, and trigger campaigns.
• Maintain website content, landing pages, forms, and digital member experiences while ensuring content is accurate and user-friendly.
• Monitor campaign performance and analytics, providing recommendations for continuous improvement.

Skills

Digital marketing

Email marketing

Marketing automation

SEO

Content management

Analytics

Copywriting

Project management

Social media management

Cross-functional collaboration

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads

Meta Business Suite

CMS (Content Management Systems)

Marketing automation platforms

Job description

UniWyo Federal Credit Union in Laramie, Wyoming, is seeking a Digital Marketing Specialist to plan, execute, and optimize digital campaigns across email, website, social media, and paid advertising. This on-site role collaborates with the Marketing Manager and teams to deliver data-driven campaigns and a cohesive member experience.

The position requires 2+ years in digital marketing and a degree in Marketing or a related field.