Data-Driven Digital Marketing Specialist

Uniwyo Federal Credit Union; Laramie (WY); On-site; USD 32,000 - 43,000; Full time

Job summary

UniWyo Federal Credit Union in Laramie, Wyoming is seeking a Digital Marketing Specialist to plan, execute, and optimize campaigns across email, web, social, and paid media. The role collaborates with the Marketing Manager and cross-functional teams to deliver data-driven campaigns that engage members and grow UniWyo’s digital presence.

The successful candidate will manage advertising, email programs, and content across multiple platforms, ensuring a consistent member experience while staying

Qualifications

• 2+ years of digital marketing experience preferred.
• Experience managing digital advertising campaigns.
• Experience with email marketing and marketing automation.
• Experience with website content management and SEO.
• Strong analytics and data-driven decision making.
• Excellent copywriting and communication skills.

Responsibilities

• Plan, execute, and optimize digital marketing campaigns across email, website, social media, paid advertising, and digital banking platforms.
• Manage digital advertising including Google Ads, Meta advertising, StackAdapt, display advertising, and other paid media.
• Create, schedule, and manage email marketing campaigns and customer journeys.
• Maintain website content, landing pages, forms, and digital member experiences.
• Coordinate social media scheduling, publishing, and community engagement.
• Support with marketing platforms and marketing technology.

Skills

Digital marketing

Google Ads

Meta Business Suite

Email marketing

Marketing automation

Content management systems

SEO

Analytics

Copywriting

Project management

Team collaboration

Education

Associate’s or Bachelor’s degree in Marketing, Digital Marketing, Communications, Business, Advertising, or a related field preferred.

Tools

Banno

SavvyMoney

Geezeo

MeridianLink

Marquis

XbyK

Formstack

Job description

UniWyo Federal Credit Union in Laramie, Wyoming is seeking a Digital Marketing Specialist to plan, execute, and optimize campaigns across email, web, social, and paid media. The role collaborates with the Marketing Manager and cross-functional teams to deliver data-driven campaigns that engage members and grow UniWyo’s digital presence.

The successful candidate will manage advertising, email programs, and content across multiple platforms, ensuring a consistent member experience while staying