On-Site Digital Marketing Manager — eCommerce Growth

Open Road Brands Llc; Kansas City (MO); On-site; USD 75,000 - 110,000; Full time

Job summary

Open Road Brands is seeking a Digital Marketing Manager to lead strategy and execution across D2C, marketplaces, and wholesale digital channels from our Kansas City, MO office. This role blends strategic planning with hands-on execution, driving revenue through optimized campaigns and compelling content.

You will collaborate with product, sales, creative, and licensing teams to translate product lines into effective digital campaigns, using AI tools and data insights to improve performance and

Qualifications

• 3–5 years of hands-on digital marketing experience in eCommerce, retail, or DTC.
• Ownership of social media across Instagram, TikTok, Facebook, and LinkedIn with content creation and analytics.
• Proficiency in Google Analytics 4, including custom events and dashboards.
• Hands-on experience with Shopify or similar eCommerce platform.
• Experience managing paid campaigns on Meta, Google Ads, TikTok Ads, or marketplace platforms.

Responsibilities

• Develop and execute the digital marketing strategy across direct-to-consumer, marketplace, and wholesale channels.
• Own content and campaign calendar across social, email, marketplace, website, and paid media.
• Plan and run product launch campaigns tied to seasonal releases and licensed product lines.
• Partner with eCommerce, product development, sales, creative, and licensing to align campaigns with commercial plans.

Skills

Social media management

Analytics & reporting

Campaign optimization

Project management

Content creation

Education

Bachelor’s degree in Marketing or related field

Tools

Shopify

Google Ads

Meta Ads Manager

TikTok Ads

CRM platforms

Email marketing tools

Job description

Open Road Brands is seeking a Digital Marketing Manager to lead strategy and execution across D2C, marketplaces, and wholesale digital channels from our Kansas City, MO office. This role blends strategic planning with hands-on execution, driving revenue through optimized campaigns and compelling content.

You will collaborate with product, sales, creative, and licensing teams to translate product lines into effective digital campaigns, using AI tools and data insights to improve performance and