Growth-Driven Digital Marketing Manager

Open Road Brands; Kansas City (MO); On-site; USD 65,000 - 90,000; Full time

Job summary

The Digital Marketing Manager at Open Road Brands will own the strategy and execution of our digital marketing across direct-to-consumer, marketplace, and wholesale channels. This individual contributor role manages the campaign calendar, social media presence, paid advertising, and performance reporting to drive revenue.

Working with product development, sales, creative, and licensing, you will translate product lines into digital campaigns, test new formats, and optimize spend based on

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field — or equivalent professional experience.
• 3–5 years of hands‑on digital marketing experience in eCommerce, retail, or DTC.
• Demonstrated ownership of social media across Instagram, TikTok, Facebook, and LinkedIn — content creation, scheduling, community management, and analytics.
• Working proficiency in Google Analytics 4, including custom events and reporting dashboards.
• Hands‑on experience with Shopify or a comparable eCommerce platform.
• Experience managing paid campaigns on Meta, Google Ads, TikTok Ads, or marketplace advertising platforms.
• Practical use of AI tools for marketing copy, content ideation, and optimization.
• Experience with email marketing, marketing automation, or CRM platforms.
• Strong project management skills with the ability to run multiple campaigns at once and hit deadlines.
• Clear written and verbal communication, including presenting results and recommendations to cross‑functional partners.

Responsibilities

• Digital Marketing Strategy & Campaign Calendar: Build and execute the digital marketing strategy in support of ORB’s eCommerce and wholesale revenue objectives.
• Social Media & Community: Manage and grow ORB’s presence on Instagram, TikTok, Facebook, and LinkedIn; create content and engage with the audience.
• Paid Digital Advertising: Plan, launch, and optimize paid campaigns across Meta, Google Ads, TikTok Ads, and marketplace advertising.
• Content & Brand Storytelling: Develop campaign concepts and messaging in line with brand voice and licensing guidelines.
• Analytics, Reporting & Optimization: Maintain tracking and tagging; own dashboards and report performance; run A/B tests and drive optimization.

Job description

The Digital Marketing Manager at Open Road Brands will own the strategy and execution of our digital marketing across direct-to-consumer, marketplace, and wholesale channels. This individual contributor role manages the campaign calendar, social media presence, paid advertising, and performance reporting to drive revenue.

Working with product development, sales, creative, and licensing, you will translate product lines into digital campaigns, test new formats, and optimize spend based on