Media & Influencer Relations Specialist

SWPC; Maryville (TN); On-site; USD 55,000 - 75,000; Full time

Job summary

Smith & Wesson in Maryville, TN is seeking an in-office Public Relations/Influencer Outreach professional to drive media outreach and brand initiatives. The role involves coordinating influencer collaborations, preparing materials, and tracking outcomes in a fast-paced manufacturing environment.

Ideal candidates will have a Bachelor’s in Marketing or PR and 2+ years of hands-on experience, with strong communication and organizational skills to manage multiple campaigns and deadlines.

Qualifications

• Bachelor's degree in Marketing or Public Relations preferred.
• 2+ years hands on experience.
• Professional communications skills, both oral and written.
• Effective interpersonal skills.
• Critical thinker with strong conceptual and research skills.
• Ability to work under pressure and meet deadlines.
• Demonstrate capacity for organization, prioritization and management in a dynamic environment.
• Experience working with all levels within an organization.
• Manage personal workload and work under tight timeframes.
• Must be able to work independently with minimal supervision.

Responsibilities

• Research and recommend relevant media outlets, writers, reviewers, influencers, and creators.
• Maintain contact lists, outreach calendars, partnership records, and activity trackers.
• Execute approved outreach supporting product announcements, reviews, interviews, and brand initiatives.
• Prepare outreach materials, product information, briefing documents, and partnership communications for review.
• Coordinate approved influencer collaborations, including briefs, timelines, deliverables, and follow-up.
• Administer the media sample program, maintaining accurate request, approval, inventory, shipment, and return records.
• Coordinate sample movement with authorized internal teams under established company procedures.
• Monitor coverage, creator content, brand mentions, and relevant industry conversations.
• Check sponsored content against FTC disclosure guidance, document issues, and elevate questions to leadership or legal.
• Compile reporting on earned coverage, influencer reach and engagement, share of voice, sentiment, and agreed-upon program objectives.
• Coordinate media and creator participation in trade shows, range events, launches, and other activations.
• Collaborate with Digital and Creative to coordinate coverage timing, content needs, and approved asset usage.

Skills

Analytical skills

Media outreach

Communication skills

Time management

Research skills

Education

Bachelor's degree in Marketing or Public Relations

Tools

Media management software

Job description

Smith & Wesson in Maryville, TN is seeking an in-office Public Relations/Influencer Outreach professional to drive media outreach and brand initiatives. The role involves coordinating influencer collaborations, preparing materials, and tracking outcomes in a fast-paced manufacturing environment.

Ideal candidates will have a Bachelor’s in Marketing or PR and 2+ years of hands-on experience, with strong communication and organizational skills to manage multiple campaigns and deadlines.