On-site Cannabis Brand Marketing Lead — Multi-Brand

House of Dank Holdings, LLC; Warren (MI); Vor Ort; USD 63.000 - 77.000; Vollzeit

Benefits dieser Stelle

Health benefits

Paid time off

Employee discount

Zusammenfassung

House Brands Distro, a Michigan cannabis distribution company, seeks a Marketing Manager to lead strategy, brand development, and campaign execution for 3 to 5 brands at a time. You will approve content, direct creative, run events, and ensure timely delivery from concept to retail shelf.

You will own a broad range of duties from planning campaigns and managing budgets to vendor coordination and retail asset distribution, with cannabis industry experience preferred.

Qualifikationen

• 3+ years of marketing management experience, multi-brand preferred.
• Proven creative direction experience (photo, video, digital campaigns).
• Strong project management and organization skills.
• Experience with a CRM and social media and campaign analytics.
• Experience managing budgets and vendors, including overseas suppliers.
• Sharp eye for brand standards, packaging, and design.
• Cannabis industry experience strongly preferred.

Aufgaben

• Lead marketing planning and execution for 3 to 5 brands.
• Oversee content creation and social media management.
• Plan and launch new products and brand drops.
• Manage menu and Weedmaps updates.
• Run promotional campaigns, including billboards, print signage, and merch.
• Review and approve all content before it goes live (social, menus, print, packaging, promo).
• Direct photo, video, animation, podcast, and digital content.
• Lead concept development, storyboarding, treatments, and editing.
• Manage professional shoots and creative campaigns.
• Oversee packaging development and graphic design.
• Source packaging, merch, and promo materials through Alibaba and other suppliers.
• Ensure all print and digital collateral meets brand standards.
• Manage merchandising and promotional materials.
• Plan and execute sponsored events, vendor days, pop-ups, and meet and greets.
• Coordinate artist collaborations and field marketing activations.
• Build retail partner relationships through in-store promotions.
• Manage brand websites (Wix), merch platforms, and store locator updates.
• Oversee store displays, billboards, and retail support.
• Keep Google Drive and brand content drives organized and current.
• Distribute marketing assets, menus, and drop content to retailers and sales reps.
• Build and manage marketing boards, timelines, and assignments in Monday.com.
• Manage retailer and partner contacts and outreach through our CRM.
• Track social, web, and campaign performance and report results.
• Recommend strategy changes based on the data.

Kenntnisse

marketing management

project management

CRM experience

social media analytics

budget management

vendor relations

branding & design

Ausbildung

Bachelor's degree in marketing or related field

Tools

WIX

MONDAY.COM

GOOGLE DRIVE

CANVA

PHOTOSHOP

ALIBABA

Jobbeschreibung

House Brands Distro, a Michigan cannabis distribution company, seeks a Marketing Manager to lead strategy, brand development, and campaign execution for 3 to 5 brands at a time. You will approve content, direct creative, run events, and ensure timely delivery from concept to retail shelf.

You will own a broad range of duties from planning campaigns and managing budgets to vendor coordination and retail asset distribution, with cannabis industry experience preferred.