Omnichannel Transformation Lead, AI-Driven

Bristol Myers Squibb

Guaynabo (PR)

On-site

USD 115,000 - 139,000

Full time

5 days ago

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Job summary

Bristol Myers Squibb in Guaynabo, PR is seeking a Senior Manager to drive the Omnichannel Transformation Strategy across customer-facing roles, marketing, access, and medical education. You will lead cross-functional teams and leverage AI to optimize content and channels.

The role emphasizes performance measurement, stakeholder relationship building, and staying ahead of industry AI trends to accelerate transformation.

Qualifications

Bachelor's degree in marketing, communications, or a related field.
3–5 years of pharmaceutical marketing and/or sales.
Experience in omnichannel marketing preferred.
Passionate about using, learning, and teaching AI in day-to-day responsibilities.
Strong analytical skills and data-driven decision making.
Excellent project management skills to manage multiple projects and deliver on time and within budget.
Strong communication and collaboration skills with cross-functional teams and external partners.
Understanding of customer journey mapping and delivering a seamless customer experience across touchpoints.
Creative problem-solving and attention to detail.

Responsibilities

Develop and evolve an omnichannel transformation strategy for customer-facing roles, marketing, access, and medical education activities.
Identify key channels and digital content and design deployment strategy while optimizing existing ones.
Work with cross-functional teams to ensure content is available on the right channels.
Oversee content scheduling and implement integrated campaigns using AI for efficiency.
Strategically deploy initiatives to secure the right digital content and channel at the right time.
Continuously review resource allocation to maximize portfolio value.
Analyze channel performance and use AI to generate insights for decisions.
Develop and maintain relationships with customers, vendors, and internal teams.
Stay current with omnichannel marketing and AI trends and opportunities.
Develop AI-powered metrics to measure success and report progress to senior leadership.
Provide leadership to cross-functional teams for effective execution.
Champion AI adoption across the organization.