Omnichannel Strategy Director: Personalization & NBA

Mallinckrodt Pharmaceuticals; Bridgewater Township (NJ); On-site; USD 223,200 - 260,800; Full time

Benefits offered by this job

Competitive pay

Bonus eligibility

Comprehensive benefits package

Job summary

A healthcare firm in Bridgewater, NJ is seeking a Director of Omnichannel Strategy & Execution. This role involves shaping the omnichannel vision and driving personalized customer journeys through innovative engagement strategies. The ideal candidate has over 10 years of experience in pharmaceutical marketing, with a strong focus on data-driven decision-making and effective cross-functional leadership. Competitive compensation and benefits are offered, including a bonus program.

Qualifications

• 10+ years in pharmaceutical or healthcare marketing, including 4+ years in leadership roles.
• Proven expertise in channel strategy and data-driven marketing.
• Strong understanding of HCP and patient engagement dynamics.

Responsibilities

• Lead omnichannel engagement strategy across HCP and patient segments.
• Design and execute personalized experiences across various channels.
• Own the channel strategy and performance measurement.

Skills

Pharmaceutical marketing experience

Omnichannel strategy

Cross-functional collaboration

Data-driven marketing

Channel strategy

Job description

A healthcare firm in Bridgewater, NJ is seeking a Director of Omnichannel Strategy & Execution. This role involves shaping the omnichannel vision and driving personalized customer journeys through innovative engagement strategies. The ideal candidate has over 10 years of experience in pharmaceutical marketing, with a strong focus on data-driven decision-making and effective cross-functional leadership. Competitive compensation and benefits are offered, including a bonus program.