Global HCP Omnichannel Strategy Lead

Opella; Morristown (NJ); On-site; USD 150,000 - 220,000; Full time

Job summary

Opella in Morristown, NJ is looking for an HCP Global Omnichannel Lead to shape the future of self-care. This role demands leadership in marketing strategies that redefine engagement for healthcare professionals.

The ideal candidate should have at least 12 years of experience in omnichannel marketing, a robust understanding of digital strategies, and familiarity with CRM tools like Veeva and Salesforce. This position offers a unique opportunity to influence and innovate in a collaborative environment.

Qualifications

• 12+ years of experience in omnichannel marketing or digital strategy in consumer healthcare or pharma.
• Proven track record of building global-to-local HCP omnichannel models.
• Strong analytical and commercial skills with comfort driving adoption through influence.

Responsibilities

• Define and manage global HCP omnichannel engagement strategy.
• Provide strategic guidance on reach strategy and KPI setting.
• Drive innovation through test-and-learn pilots for omnichannel solutions.

Skills

Omnichannel marketing

Digital strategy

Customer journey design

CRM targeting

Data tagging

Analytical skills

Education

Degree in Marketing, Digital, Business, or related discipline

Tools

Veeva CRM

Salesforce Health Cloud

Adobe Experience Cloud

Job description

Opella in Morristown, NJ is looking for an HCP Global Omnichannel Lead to shape the future of self-care. This role demands leadership in marketing strategies that redefine engagement for healthcare professionals.

The ideal candidate should have at least 12 years of experience in omnichannel marketing, a robust understanding of digital strategies, and familiarity with CRM tools like Veeva and Salesforce. This position offers a unique opportunity to influence and innovate in a collaborative environment.