Omnichannel Retail Marketing Lead

Abbott Laboratories; Cincinnati (OH); On-site; USD 99,000 - 199,000; Full time

Benefits offered by this job

Health insurance

Retirement plan

Tuition reimbursement

FreeU education benefit

Job summary

Abbott is seeking an Omni Retail Marketing Manager to lead Kroger and delivery platforms. Based in Columbus or Cincinnati, you will develop integrated omnichannel programs, leverage shopper insights, and manage budgets with cross-functional teams across Sales, Marketing, and Insights.

You will partner with Kroger and delivery partners to optimize investments, drive household penetration, and report on performance, with a strong focus on measurable business results.

Qualifications

• Bachelor's degree required; 5+ years in CPG omni-channel marketing.
• 2-5 years experience with National Accounts (e.g. Kroger).
• Experience using shopper, consumer, and performance data to drive strategy.
• Strong knowledge of retail marketing, brand marketing, sales, and omni-channel commerce.
• Experience managing agencies and external partners.
• Proven ability to influence across cross-functional teams and leadership.
• Experience with 84.51/KPM databases and systems preferred.

Responsibilities

• Be the voice of the Shopper in Brand meetings.
• Translate shopper, retailer, and category insights into go-to-market strategies.
• Integrate Shopper into brand planning, innovation, and regulatory reviews.
• Drive aligned messaging between Brand and Shopper agency partners.
• Advise Brand teams on Shopper Marketing requests or questions.
• Own omnichannel marketing strategy across Kroger, Instacart, DoorDash, and partners.
• Develop customer-specific commerce strategies from insights and trends.
• Lead annual Kroger and delivery partner planning with Joint Business Plan.
• Collaborate to execute programs across in-store, digital, retail media, and delivery channels.
• Own customer marketing plans including retail media and promotions.
• Identify partnerships to boost visibility and growth.
• Optimize investments and KPIs with stakeholders.
• Provide shopper insights to activation strategies and investments.
• Own performance reporting and post-program analyses.
• Monitor Joint Business Plan and growth opportunities.
• Track competitor activity and trends for innovations.

Skills

Omni-channel marketing

Retail media

Shopper marketing

eCommerce

Agency management

Data-driven

Cross-functional collaboration

Education

Bachelor's degree

Tools

CAAM

Statum

PRISM

Promote IQ

Job description

Abbott is seeking an Omni Retail Marketing Manager to lead Kroger and delivery platforms. Based in Columbus or Cincinnati, you will develop integrated omnichannel programs, leverage shopper insights, and manage budgets with cross-functional teams across Sales, Marketing, and Insights.

You will partner with Kroger and delivery partners to optimize investments, drive household penetration, and report on performance, with a strong focus on measurable business results.