ECOMMERCE MARKETING DIRECTOR

Kroger Great Lakes Distribution Center; Cincinnati, Northern (OH, KY); Hybrid; USD 150,000 - 230,000; Full time

Benefits offered by this job

Healthcare coverage

Tuition reimbursement

Employee discounts

Growth opportunities

Job summary

Kroger Great Lakes Distribution Center seeks an Executive to lead the development and implementation of ecommerce marketing strategies, driving revenue growth across pickup, delivery, and ship-to-home channels. You will oversee an agile marketing team spanning paid media, lifecycle, digital communications, brand, and analytics, delivering on ambitious goals.

You will steer marketing analytics across the organization, build credible metrics, and partner with cross-functional teams to sustain

Qualifications

• Bachelor’s degree in business, marketing, or related field.
• 10+ years of progressive experience in eCommerce or digital marketing.
• Experience in roles such as eCommerce marketing manager, senior digital marketing manager, or analytics-focused positions.
• Proven experience developing and executing enterprise-scale eCommerce growth strategies.
• Ability to align cross-functional teams across a matrixed organization.
• Proven ability to lead, mentor, and scale high-performing agile marketing teams.
• Exceptional communication skills.

Responsibilities

• Develop and implement eCommerce marketing strategies to drive revenue growth across all modalities (pickup, delivery, ship-to-home).
• Oversee an agile marketing team across Paid Media, Lifecycle, Digital Communications, Brand, and Analytics.
• Partner with cross-functional teams to align eCommerce initiatives enterprise-wide.
• Guide customer communication, brand positioning, and analytics across digital touchpoints.
• Responsible for analytics and measurements across total marketing activity system ($1B spending).
• Supervise and coach direct reports; conduct performance reviews and provide feedback.

Skills

Executive leadership

Strategic marketing

Strong communication

Data-driven decision making

Education

Bachelor’s degree in business or marketing

Master’s degree preferred

Tools

Enterprise marketing analytics

Job description

Lead the development and implementation of eCommerce marketing strategies and be accountable for revenue growth across all modalities, including pick-up, delivery, and ship-to-home. Responsible for marketing analytics across the entire marketing organization developing credible, timely metrics to drive optimization of all programs. Oversee an agile marketing team across Paid Media, Customer Lifecycle, Digital Communications, Brand Building, and Analytics to deliver on aggressive marketing and business goals. Demonstrate the company’s core values of respect, honesty, integrity, diversity, inclusion, and safety.

Responsibilities

• Develop and execute eCommerce marketing strategies to drive revenue growth across each modality, including customer acquisition and retention strategies to ensure growth objectives are met across critical targets
• Lead and manage an agile digital marketing team spanning paid media, lifecycle, communications, brand, and analytics
• Partner with cross-functional teams to align eCommerce initiatives enterprise-wide and sustain digital innovation
• Guide customer communication, brand positioning, and analytics efforts across all digital touchpoints. Lead team across marketing disciplines to deliver best in class eCommerce marketing
• Responsible for all analytics and measurements across total marketing activity system ($1B spending)
• Supervise and coach direct reports in the performance of their duties; complete performance reviews and provide feedback to direct reports
• Must be able to perform the essential functions of this position with or without reasonable accommodation.

Qualifications

Minimum

• Bachelor’s degree in business, marketing, or related field
• 10+ years of progressive experience in eCommerce or digital marketing
• Experience in roles such as eCommerce marketing manager, eCommerce brand manager, senior eCommerce digital communication manager, influencer and affiliate marketing manager, eCommerce strategic planner, or manager of measurement/analytics
• Proven experience developing and executing enterprise-scale eCommerce growth strategies
• Ability to integrate company-wide alignment across a matrixed organization
• Proven ability to lead, mentor, and scale high-performing, agile marketing teams
• Exceptional communication skills

Decisive, data-informed decision maker comfortable with ambiguity and scale

• Master’s or advanced degree
• Experience leading digital transformation or innovation initiatives
• Experience operating in complex, matrixed or enterprise environments
• Prior ownership of marketing measurement or attribution frameworks at scale

Job Info

• Job Identification 184661
• Job Category Executive
• Locations 555 Race St, Cincinnati, OH, 45202, US (On-site)

The Kroger Family of Companies offers comprehensive benefits to support your Associate Well-Being, including Physical, Emotional, Financial and more. We'll help you thrive, with access to:

• A wide range of healthcare coverage, including affordable, comprehensive medical, dental, vision and prescription coverage, through company plans or collective bargaining agreement plans.
• Flexible scheduling in full- and part-time roles with paid time off, including holiday and sick pay based on eligibility and length of service.
• Emotional and financial support with free counseling through our Employee Assistance Program and free, confidential financial tools and coaching.
• Valuable associate discounts on purchases, including food, travel, technology and so much more.
• Up to $21,000 in tuition reimbursement over your career, through our industry-leading Continuing Education program.
• Vast potential for growth, through an abundance of industry-leading training programs and diverse career pathways.

From one tiny Cincinnati grocery store more than a century ago, we’ve grown into what today is the nation’s largest grocer with nearly 2,800 stores in 35 states operating under 28 different names. As America’s grocer, we take pride in bringing diverse teams with a passion for food and people together with one common purpose: To Feed the Human Spirit. With a history of innovation, we work tirelessly to create amazing experiences for our customers, communities AND each other, with food at the heart of it all.
We help feed your future by providing the value and care you need to grow. If you’re caring, purpose-driven and hungry to learn, your potential is unlimited.
Whether you’re seeking a part-time position or a new career path, we’ve got a fresh opportunity for you.