Kroger Account Lead

ARI (Axcel Recruiting Inc.); Cincinnati (OH); On-site; USD 110,000 - 160,000; Full time

Job summary

Digital & Instore Media Company is seeking an Account Leader to drive growth with Kroger and other strategic customers, expanding a book of business and delivering results across digital and in-store campaigns.

You will collaborate with Marketing, Digital Strategy, Consumer Insights, and Finance to tailor solutions, leveraging data to craft compelling selling stories and forecast opportunities with senior stakeholders.

Qualifications

• 5+ years of experience in the Consumer Goods (CPG) industry, preferably in advertising or sales promotion agencies.
• Proven track record of meeting or exceeding sales and profit goals in a B2B environment.
• Strong ability to build trusted partnerships with high-profile retail clients (e.g., Kroger).
• Data-driven selling using insights and forecasting to craft tailored solutions.

Responsibilities

• Build and expand a book of business, managing relationships with key decision-makers at Kroger and top retail clients.
• Lead development and execution of tailored digital and in-store campaigns with data-backed rationales.
• Pursue new business opportunities and showcase Omni capabilities to drive growth.
• Collaborate with Marketing, Digital Strategy, Consumer Insights, and Finance to uncover growth opportunities.
• Provide proactive reporting and forecasting on opportunities, status, and closed deals.

Skills

Relationship building

Sales & account management

Data-driven selling

Strategic thinking

Negotiation

Communication

CPG/retail knowledge

Job description

New opportunity with a Digital & Instore Media Company as an Account Leader to be the driving force behind expanding and accelerating business with both new and existing customers. Representing the company’s market-leading digital and in-store capabilities, you will directly influence the ongoing growth and success of our organization by building trusted partnerships with high-profile retail clients. This position is dedicated to one of our top strategic retail customers, Kroger, where you will play a crucial role in continuing to drive business forward across all retail categories.

Key Responsibilities

• Build Relationships & Drive Growth: Manage and expand a book of business while delivering results. Develop strong relationships with key decision-makers at one of our most strategic retail clients. Ensure your accounts thrive by consistently meeting or exceeding sales and profitability targets.
• Client-Centric Campaigns: Lead the development and execution of tailored digital and in-store campaigns. Use data, insights, and forecasting models to build compelling, customized solutions that address your clients' unique business needs.
• Business Development: Aggressively pursue new business opportunities. Engage with potential clients to understand their business goals and showcase how our Omni capabilities can deliver tangible results.
• Collaborate & Innovate: Partner with internal teams including Marketing, Digital Strategy, Consumer Insights, and Finance to uncover new growth opportunities. Elevate client proposals by combining our vast resources with your strategic thinking.
• Reporting & Forecasting: Maintain a proactive approach to managing your business, including regular reporting and forecasting. Share insights on opportunities, account status, and closed deals to ensure continuous growth and development.

Key Qualifications

• Industry Expertise: 5+ years of experience in Consumer Goods (CPG) industry, preferably within advertising or sales promotion agencies. A deep understanding of the CPG and retail landscape is essential.
• Proven Success: Demonstrated ability to consistently meet or exceed sales and profit goals in a B2B environment, with a track record of managing and growing both existing and new business.
• Fearless & Driven: Tenacious in the pursuit of new opportunities. Motivated by success and ready to go the extra mile to deliver exceptional results and be rewarded for it.
• Strategic Thinking: Highly analytical with the ability to leverage data (e.g., IRI/Circana, Nielsen) to build data-driven selling stories and solutions.
• Strong Negotiator: Adept at creatively negotiating deals that benefit both the client and the company.
• Influence & Communication: Confident communicator with the ability to influence internal and external stakeholders at all levels.