Omnichannel Paid Media Specialist

O'Reilly Auto Parts; Springfield (MO); On-site; USD 40,000 - 65,000; Full time

Benefits offered by this job

Competitive wages

Paid time off

Stock plan

401k match

Medical insurance

Dental insurance

Vision insurance

FSA option

Wellbeing programs

Tuition assistance

Career growth

Job summary

O'Reilly Auto Parts is seeking a Digital Paid Media Specialist to plan and run paid campaigns across digital channels, driving omnichannel growth. You will collaborate with marketing and product teams to set objectives, optimize performance, and report results with Google Analytics.

The ideal candidate has 1–2 years of online marketing experience, strong communication, and proficiency in Google Ads and Google Analytics. A high school diploma is required; a Bachelor's degree is preferred.

Qualifications

• High school diploma or equivalent.
• 1–2 years of online marketing and paid search experience (Google Ads, Google Analytics).
• Excellent Microsoft Office skills.
• Excellent communication skills (verbal, written, presentation).
• Professional image and positive attitude.
• Self-motivated and creative.
• Team-oriented environment.

Responsibilities

• Implement and optimize paid marketing campaigns across digital channels.
• Collaborate with teams to build acquisition campaigns for omnichannel growth.
• Provide reporting and analysis using Google Analytics.
• Monitor campaigns and adjust based on seasonality and launches.
• Coordinate with in-house creative to produce assets.
• Support budget tracking and invoicing.
• Handle other duties as assigned.

Skills

Online marketing

Paid search advertising

Google Ads

Google Analytics

Microsoft Office

Communication skills

Team player

Professional image

Education

High school diploma

Bachelor’s degree in marketing or related

Tools

Microsoft Office

Job description

O'Reilly Auto Parts is seeking a Digital Paid Media Specialist to plan and run paid campaigns across digital channels, driving omnichannel growth. You will collaborate with marketing and product teams to set objectives, optimize performance, and report results with Google Analytics.

The ideal candidate has 1–2 years of online marketing experience, strong communication, and proficiency in Google Ads and Google Analytics. A high school diploma is required; a Bachelor's degree is preferred.