Manager Digital Marketing

O'Reilly Auto Parts; Springfield (MO); On-site; USD 70,000 - 100,000; Full time

Benefits offered by this job

Stock Purchase Plan

401k with Employer Contributions

Medical, Dental, & Vision Insurance

Tuition Educational Assistance

Career Growth Opportunities

Job summary

O’Reilly Auto Parts is seeking a Digital Marketing Manager to lead a team responsible for defining and executing the company’s digital marketing and content strategy across channels.

You will develop, implement, track, and optimize campaigns, collaborate with multiple departments, and focus on driving traffic to retail locations and the website through measurable programs. This role reports to Marketing leadership and requires strong analytics and leadership skills.

Qualifications

• Bachelor’s degree in marketing, communications or business.
• 4+ years of direct and hands-on digital marketing experience (SEO, analytics, Google Ads).
• Strong technical acumen and ability to liaise between marketing and IT.
• Knowledge of web and emerging technologies.
• Experience leading cross-functional teams and influencing stakeholders.
• Excellent written and verbal communication skills.
• Proactive, self-starter in a team-oriented environment.

Responsibilities

• Plan and manage digital marketing campaign strategy across multiple channels (SEM/SEO, social, paid search, display, email).
• Identify trends and opportunities to improve performance and optimize spend.
• Provide insights into business performance and recommend improvements.
• Optimize website usability, design, and content performance.
• Collaborate with Creative, IT, Merchandise, Pricing, Legal and Accounting on project delivery.
• Track marketing metrics and optimize campaigns based on results.
• Engage with IT for ecommerce platforms, email service and analytics.
• Focus on website conversion improvements.
• Manage vendor relationships related to digital marketing.
• Manage the marketing budget and participate in annual planning.

Skills

Digital marketing

Team leadership

Cross-functional collaboration

Communication

SEO/SEM

Education

Bachelor's degree in marketing, communications or business

Tools

Google Ads

Google Analytics

MS Office

Job description

The Digital Marketing Manager will lead a team that has broad responsibility of defining and executing the O’Reilly digital marketing and content strategy. This position will work with the broader Marketing department, direct reports and subject matter experts throughout the organization. The Digital Marketing Manager will develop, implement, track and optimize the digital marketing campaigns across all digital channels.

Essential Job Functions

• Plan and manage all digital marketing campaign strategy, content development and delivery across multiple digital channels and platforms (SEM/SEO, social media, paid search, display, email, local search, mobile)
• Identify trends and investigate new and creative growth strategies and emerging technologies to enhance/increase performance and optimize digital marketing spend to drive traffic to our retail locations and website
• Provide meaningful insights into business performance; make recommendations for improvements, new content, new initiatives, opportunities, etc. that will drive business growth
• Optimize website design for improved performance (usability, design, content) and develop/share best practices
• Collaborate and partner with teams from multiple departments (Creative, IT, Merchandise, Pricing, Legal, Accounting, etc.) to plan and lead project delivery
• Track and measure marketing performance metrics, including promotions and additional marketing programs, reporting and optimizing based on results
• Engage with IT counterparts for selection and performance of ecommerce platforms, email service and analytics providers
• Focus on website conversion improvements
• Manage vendor relationships in relation to digital marketing strategy/activation.
• Manage the marketing budget for all areas of responsibility
• Participate in the annual marketing planning process

Skills/Education/Knowledge/Experience/Abilities

Required:

• Bachelor’s degree in marketing, communications or business
• 4+ years of direct and hands-on digital marketing experience (search engine optimization, website analytics, Google Adwords, etc.)
• Strong technical acumen and ability to act as a liaison between marketing and Information Technology departments
• Must be knowledgeable about the web and emerging technologies
• Experience working with cross-functional teams with an ability to influence others internally and externally
• Ability to manage projects, be organized and set clear priorities
• Demonstrated ability to lead and develop a team and team members in a team-oriented workplace
• Excellent written verbal and communication skills
• Proactive, self-started who is comfortable in a team oriented work environment
• Proficiency with MS PowerPoint, Excel and Work

Desired

• Knowledge of internal O’Reilly processes including O’Reilly store operations experience
• Retail marketing experience
• Understanding of search engine optimization and online analytics

O’Reilly Auto Parts has a proven track record of growth and stability. O’Reilly is full of successful career stories and believes in a strong promote-from-within philosophy, encouraging you to grow your career along with the organization.

Total Compensation Package

• Competitive Wages & Paid Time Off
• Stock Purchase Plan & 401k with Employer Contributions Starting Day One
• Medical, Dental, & Vision Insurance with Optional Flexible Spending Account (FSA)
• Team Member Health/Wellbeing Programs
• Tuition Educational Assistance Programs
• Opportunities for Career Growth

O’Reilly Auto Parts is an equal opportunity employer.

The Company does not discriminate on the basis of race, religion, color, national origin or ancestry (including immigration status or citizenship), sex, sexual orientation, gender identity, pregnancy (including childbirth, lactation, and related medical conditions,) age (40 and over), veteran status, uniformed service member status, physical or mental disability, genetic information (including testing or characteristics) or another protected status as defined by local, state, or federal law, as applicable.

Qualified individuals with a disability may be entitled to reasonable accommodation under the Americans with Disabilities Act. If you require a reasonable accommodation during the application or employment process, please send an email to:

[e-mail]

or call [phone] option , and provide your requested accommodation, and position details.