Omnichannel Paid Media Director

darkroom; New York (TX); On-site; USD 180,000 - 260,000; Full time

Job summary

Darkroom is seeking a Director of Paid Media to lead a portfolio of high-growth consumer brands. You’ll be hands-on inside ad platforms while shaping omnichannel strategies and financial narratives for clients.

The role blends execution with strategic growth partnering and requires fluency in at least one major platform and strong DTC economics understanding. You’ll report to the Managing Director of Paid Media and collaborate with Growth Strategy, Creative Strategy, and Paid Search to ensure

Qualifications

• 7+ years of hands-on paid media experience.
• Strong in-platform expertise across major channels (Meta, TikTok, Paid Search or Amazon).
• Ability to scale accounts from under $50K to $500K–$1M+ per month.
• Deep understanding of DTC economics (AOV, MER, CAC, margin).

Responsibilities

• Build, launch, and optimize paid media campaigns directly inside ad platforms (Meta, TikTok, Amazon, Paid Search, programmatic)
• Execute full-funnel programs across prospecting, mid-funnel, retention, and remarketing
• Own pacing, budget, attribution, and performance troubleshooting end-to-end
• Lead client calls, QBRs, weekly Updates, and executive presentations

Skills

Paid media

In-platform expertise

Client relationships

Budget management

Strategic thinking

Cross-functional collaboration

Executive presentations

DTC economics

Tools

Meta Ads

TikTok Ads

Paid Search

Amazon Ads

Job description

Darkroom is seeking a Director of Paid Media to lead a portfolio of high-growth consumer brands. You’ll be hands-on inside ad platforms while shaping omnichannel strategies and financial narratives for clients.

The role blends execution with strategic growth partnering and requires fluency in at least one major platform and strong DTC economics understanding. You’ll report to the Managing Director of Paid Media and collaborate with Growth Strategy, Creative Strategy, and Paid Search to ensure