Digital & Integrated Marketing Associate

Zausner Foods Corporation; New Holland (Lancaster County); Hybrid; USD 40,000 - 60,000; Full time

Job summary

Zausner Foods Corporation is seeking a Digital & Integrated Marketing Associate to support marketing execution across our Consumer Brands portfolio. This hands-on role offers broad exposure to digital and omnichannel marketing, brand activation, creative development, and marketing operations.

The position starts as a contract with potential to convert to full-time, with in-office work Tue-Thu in New Holland, PA. Ideal for early-career marketers seeking growth in a dynamic CPG environment.

Qualifications

• Bachelor’s degree in Marketing, Advertising, Business or related field.
• 0–2 years of professional experience preferred.
• Strong internship, co-op, agency or early-career experience within CPG consumer brands organization is preferred.
• Experience working across multiple projects, stakeholders or marketing channels is a plus.

Responsibilities

• Manage digital shelf and retailer content updates across product copy, imagery, assets and syndicated content.
• Coordinate retailer content needs for product launches, promotions and portfolio updates.
• Manage routine brand website updates and content refreshes.
• Ensure consistent brand representation across retailer and consumer-facing digital touchpoints.
• Support omnichannel retailer activations and customer-facing marketing initiatives.
• Partner with internal teams and agencies to connect consumer programs with shopper activation.

Skills

Digital marketing

Organization

Communication

Project management

Collaboration

Curiosity about trends

Fast-paced environment

Education

Bachelor’s degree in Marketing, Advertising, Business or related field

Tools

PowerPoint

Excel

WordPress

Adobe Creative Cloud

DAM/PM platforms

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Digital & Integrated Marketing Associate

3 days ago Requisition ID: 1286

Position Overview

We are seeking a motivated and highly organized Digital & Integrated Marketing Associate to support marketing execution across our Consumer Brands portfolio. This is a hands-on opportunity for an early-career marketer to build broad experience across digital and omnichannel marketing, brand activation, creative development, shopper marketing, social engagement, events, and marketing operations.

The role will initially be structured as a contract position with the opportunity to convert to a full-time role based on performance, demonstrated ownership and impact, as well as the evolving needs of the organization. This is a hybrid role with in-office work required from Tuesday-Thursday in New Holland, PA.

Core Responsibilities

• Manage digital shelf and retailer content updates, including product copy, imagery, digital assets and syndicated content.
• Coordinate retailer content needs for product launches, promotions, seasonal initiatives and ongoing portfolio updates.
• Manage routine brand website updates, including copy, product information, imagery and content refreshes.
• Help ensure consistent and accurate brand representation across retailer and consumer-facing digital touchpoints.
• Support omnichannel retailer activations and customer-facing marketing initiatives.
• Partner with internal teams and agencies to connect consumer-facing programs with shopper and retailer activation.

Integrated Marketing & Brand Activation

• Support execution of integrated marketing campaigns across consumer, shopper, retail, digital, social and media channels.
• Maintain marketing calendars, key milestones and deliverables across assigned initiatives.
• Coordinate shopper marketing programs, retailer activations, customer sampling and brand experiences.
• Support trade shows and customer events, including logistics, branded materials, product shipments, samples, onsite coordination and post-event recaps.
• Partner with internal stakeholders and agency teams to ensure programs are executed accurately, consistently and on time.
• Assist in the development of marketing briefs, project kickoffs and campaign timelines.

Social Engagement & Creative Coordination

• Coordinate social content timelines, approvals and creative asset needs.
• Monitor social trends, competitive activity and relevant cultural moments to identify potential engagement opportunities.
• Review creative materials for accuracy, consistency and alignment with brand standards.
• Partner with agencies and internal stakeholders throughout creative development and execution.
• Support consumer response management, including coordinating responses and follow-up with Consumer Affairs, Quality and appropriate brand stakeholders.

Marketing Operations & Asset Management

• Manage marketing asset libraries, DAM systems and SharePoint platforms across assigned brands.
• Maintain organized, current and accessible marketing and creative assets.
• Coordinate creative routing, approvals and final asset delivery.
• Maintain marketing documentation, project trackers and other tools that help keep initiatives moving efficiently.
• Help identify opportunities to improve marketing processes and ways of working across the organization.

Insights, Reporting & Team Support

• Monitor competitive activity, new product launches, portfolio changes and relevant category and consumer trends.
• Assist with campaign performance tracking and development of post-program recaps.
• Develop presentations, project updates and marketing materials for internal and customer-facing meetings.
• Help organize performance data and translate results into clear learnings for the broader marketing team.
• Support ongoing portfolio and project management needs across Consumer Brands.

Education & Experience

• Bachelor’s degree in Marketing, Advertising, Business or related field.
• 0–2 years of professional experience preferred.
• Strong internship, co-op, agency or early-career experience within CPG consumer brands organization is preferred.
• Experience working across multiple projects, stakeholders or marketing channels is a plus.

Skills & Capabilities

• Digitally savvy, with curiosity about emerging platforms, tools and evolving consumer behaviors.
• Strong organizational and project management skills
• Excellent written, verbal and presentation communication skills.
• Ability to manage multiple projects and timelines simultaneously.
• Collaborative mindset and comfort working cross-functionally and with external partners.
• Curious about consumers, brands, culture and the evolving retail landscape.
• Proactive, solutions-oriented approach with a willingness to learn and take on increasing responsibility.
• Comfortable working in a fast-paced environment with evolving priorities.

Technical Skills

• Strong Microsoft Office skills, particularly PowerPoint and Excel
• Experience with social media platforms/tools; familiarity with content publishing, engagement and performance reporting preferred.
• Experience with WordPress or similar content management systems preferred.
• Familiarity with Adobe Creative Cloud tools is a plus; ability to make basic asset edits or adaptations is beneficial.
• Familiarity with retailer content syndication, digital shelf, DAM or project management platforms is a plus.
• Valid driver’s license required.
• Ability to travel occasionally and provide onsite support for trade shows, customer events and brand activations.