Associate Manager, Omni Channel Marketing

SC Johnson; Racine (WI); Hybrid; USD 90,000 - 120,000; Full time

Job summary

SC Johnson is seeking an Associate Manager, Omnichannel Marketing in Racine, WI. The role supports integrated marketing across in-store and online channels, bridging brand, sales, and retailers to drive sales and market share.

The ideal candidate will have 5+ years in marketing or sales with omnichannel exposure and will manage budgets, analyze ROI, and optimize digital shelf content. Hybrid work is available, with occasional travel as needed.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field.
• 5+ years of experience in marketing or sales, preferably with omnichannel or shopper marketing exposure.
• Must be legally authorized to work in the United States.

Responsibilities

• Contribute to the development and execution of omnichannel marketing plans aligned with brand and commercial objectives.
• Support integration of shopper insights, retailer-specific goals, and promotional strategies into activations across in-store and online channels.
• Track and analyze campaign performance, shopper behavior, and conversion metrics to inform planning and ROI decisions.
• Facilitate communication across internal stakeholders and external partners, and help develop sell-in stories and campaign toolkits.
• Monitor competitor activity and retail trends to identify opportunities and risks and inform proactive strategies.

Skills

Omnichannel marketing

Shopper marketing

Analytics

Budget management

Cross-functional collaboration

Retail marketing

Education

Bachelor's degree in Marketing

Business Administration

Tools

AC Nielsen

Profitero

Retailer tools

Job description

**ABOUT THE ROLE**The **Associate Manager, Omni Channel Marketing** plays a key role in supporting the development and execution of integrated marketing strategies that drive sales and grow market share across both in-store and online channels. This role bridges internal teams (brand, sales, product development) and retail partners to ensure seamless execution of omnichannel marketing programs that resonate with shoppers and deliver business results.**KEY RESPONSIBILITIES****Omnichannel Strategy & Execution*** Contribute to the development and execution of omnichannel marketing plans aligned with brand and commercial objectives.* Support the integration of shopper insights, retailer-specific goals, and promotional strategies into marketing activations.* Leverage opportunities across in-store, digital, and retail media platforms to enhance shopper engagement and conversion.* Assist in managing marketing budgets and evaluating ROI/ROO to inform future investment decisions.* Partner with finance and revenue management to activate portfolio strategies across channels.**In-Store & Online Marketing*** Support the creation of impactful in-store marketing programs, including development of creative briefs and executional alignment with sales teams.* Assist in the execution of online campaigns, including PDP content, digital shelf optimization, and e-commerce activations.* Stay informed on emerging trends in digital marketing, e-commerce, and retail media to inform strategy and execution.**Insights & Performance Analysis*** Track and analyze campaign performance, shopper behavior, and conversion metrics to inform future planning.* Contribute to reporting and insights generation using marketing mix modeling and other analytics tools.**Collaboration & Communication*** Facilitate communication across internal stakeholders (sales, brand, insights) and external partners (agencies, retailers).* Support the development of sell-in stories, Customer Narratives, and campaign toolkits.* Help manage agency relationships and ensure timely, high-quality execution of marketing programs.* Collaborate with Internal partners via Sales and Operations Planning process to enable executional excellence for assigned retail classes of trade**Competitive & Retail Landscape Monitoring*** Monitor competitor activity, retail trends, and shopper behaviors to identify opportunities and risks.* Contribute to the development of proactive strategies that respond to shifts in the commerce landscape.**REQUIRED EXPERIENCE YOU’LL BRING*** Bachelor’s degree in Marketing, Business Administration, or related field.* 5+ years of experience in marketing or sales, preferably with omnichannel or shopper marketing exposure OR advanced degree and a minimum of 3+ years of relevant business experience.* Qualified candidates must be legally authorized to work in the United States.**PREFERRED EXPERIENCES AND SKILLS*** Experience working with retail customers and supporting marketing campaigns.* Foundational understanding of retail marketing principles and analytics.* Strong curiosity and self-starter mindset.* Foundational knowledge of omnichannel marketing and retail platforms.* Analytical thinker with ability to interpret data and trends.* Strong communication and collaboration skills.* Project and budget management capabilities.* Familiarity with marketing analytics tools (e.g., AC Nielsen, Profitero, Retailer tools).* Basic understanding of retail media networks and digital shelf optimization.**JOB REQUIREMENTS*** This role is eligible for domestic relocation.* Office work environment: Remote work available once a week for eligible employees.* Travel <10%.