Channel Marketing Manager

Signature IT World Inc; Lake Hiawatha (NJ); On-site; USD 95,000 - 120,000; Full time

Job summary

A leading IT solutions provider is seeking an Omni Channel Marketing Manager to drive eCommerce growth, manage product launches, and optimize digital content. Ideal candidates should have over 5 years of experience in channel marketing, excellent project management skills, and a strong analytical mindset. This role involves training distribution partners and managing P&L for eCommerce channels. Competitive compensation and comprehensive benefits are offered for this full-time position.

Qualifications

• 5+ years in channel marketing, product rollout, or distribution marketing.
• Strong project management with cross-functional initiatives.
• Experience with eCommerce marketplaces (Amazon, Walmart).
• P&L management experience with proven sales success.

Responsibilities

• Lead product launches across channels and ensure adoption.
• Manage P&L for eCommerce channels and optimize profit margins.
• Optimize product content across digital platforms.
• Conduct training for distributor staff and partners.

Skills

Digital analytics

Project management

Communication skills

Analytical mindset

Vendor relationship management

Tools

Google Sheets

Google Slides

Amazon Seller Central

Walmart Connect

Job description

1 week ago Be among the first 25 applicants

Direct message the job poster from Signature IT World Inc

Location: 1 Campus Drive, Parsippany, New Jersey 07054

Type: W2

Job Description:

Seeking a highly organized, customer-facing, and data-driven Omni Channel Marketing Manager to lead the rollout of products and services to distribution and eCommerce channel partners while managing the P&L for eCommerce channels. This role is responsible for ensuring that content is fully optimized across partner digital channels, managing projects related to product and services launches, and driving adoption through training, vendor coordination, and performance analysis.

Responsibilities

• Product & Service Rollout: Lead product and service launches across distributor and eCommerce channels, ensuring smooth implementation and adoption. Develop go-to-market strategies that align with partner requirements, market trends, and financial targets. Ensure product content, messaging, and merchandising are effectively deployed across partner platforms to maximize visibility and conversion.
• P&L Ownership & eCommerce Growth: Own and manage the P&L for eCommerce channels, ensuring revenue and profitability targets are met. Analyze sales performance, pricing strategies, and promotional investments to drive growth. Optimize profit margins by managing product mix, pricing strategies, and operational costs. Collaborate with finance and leadership to develop annual revenue forecasts and budget allocations. Oversee projects related to channel expansion, content optimization, and new service implementations. Work closely with vendors, agencies, and internal teams to execute deliverables on time and within scope. Manage timelines, workflows, and resources to ensure seamless execution of initiatives.
• Content & Digital Optimization: Ensure all product content (descriptions, images, enhanced content, videos, etc.) is fully optimized across distributor and eCommerce platforms. Monitor and improve content effectiveness through performance analysis, A/B testing, and SEO best practices.
• Training & Partner Enablement: Conduct training sessions for distributor staff and eCommerce partners on new programs, product positioning, and digital tools. Develop training materials and resources to enhance partner knowledge and engagement. Present key product and service updates to internal stakeholders and external partners.
• Performance Analysis & Continuous Improvement: Assess channel performance using Amazon Seller/Vendor Central, Walmart Connect, and distributor dashboards. Track sales, margins, and marketing ROI, adjusting tactics based on performance data to maximize partner success. Conduct competitive analysis to refine strategies and maintain market leadership.

Qualifications & Skills

• 5+ years of channel marketing, product rollout, or distribution marketing experience, preferably in building materials, home improvement, or CPG sectors.
• Strong project management skills, with experience managing cross-functional initiatives and vendor relationships.
• Experience working with distributors, eCommerce marketplaces (Amazon, Walmart), and sales teams.
• Analytical mindset, with expertise in performance tracking, reporting tools, and digital analytics.
• Good communication and presentation skills, with experience training and enabling distributor partners.
• Ability to work in a customer-facing role, managing relationships with key channel partners.
• P&L management experience, with a proven track record of meeting sales, revenue, and profitability targets.
• Highly organized and detail-oriented, capable of juggling multiple initiatives at once.
• Proficiency in Google Sheets, Google Slides, and other Google Workspace tools.

Contact: [e-mail] | Phone [phone] | Signature IT World Inc.

New York City Metropolitan Area