Brand Manager - Amazon & Digital Commerce

Lack + Daily Marketing Recruiting Experts; New York (NY); Hybrid; USD 120,000 - 160,000; Full time

Job summary

Lack + Daily Marketing Recruiting Experts is seeking an experienced ECommerce Lead for a growing consumer brands portfolio in the NY Metro/NJ region. You will drive Amazon and other eCommerce initiatives, optimize PDPs, and lead digital shelf optimization across marketplaces.

You’ll partner with Brand, Sales, and Media teams to accelerate online growth, analyze performance data, and implement AI-enabled workflows to enhance content creation and optimization.

Qualifications

• 5+ years of marketing or eCommerce experience with hands-on Amazon.
• 3+ years in direct digital commerce/eCommerce with ownership of digital shelf optimization.
• Direct experience managing Amazon product listings and digital shelf content.
• Understanding of Amazon search, SEO, product discoverability, conversion drivers, and marketplace performance.
• Experience with Amazon Vendor Central and/or Seller Central is valuable.
• Familiarity with Amazon retail media and the relationship between paid search, organic rankings, content, and conversion.
• Strong analytical skills to interpret eCommerce performance data and turn insights into action.
• Experience with consumer products, ideally within CPG, health and wellness, beauty, or a related category.

Responsibilities

• Drive Amazon and eCommerce initiatives across a portfolio of consumer brands.
• Optimize Amazon PDPs, including titles, imagery, A+ content, keywords, taxonomy, ratings, and reviews.
• Improve organic search visibility, product discoverability, and conversion across Amazon and other online retailers.
• Analyze performance data to identify opportunities and recommend actions to improve results.
• Support eCommerce commercialization of new products, including assortment, pack architecture, bundles, and channel-specific offerings.
• Partner with Sales and Media teams to align product content, assortment, pricing, availability, and retail media strategies.
• Establish best practices for digital shelf execution and ongoing content optimization.
• Explore AI and automation tools to improve content development, digital shelf monitoring, and eCommerce workflows.

Skills

Amazon experience

eCommerce

Digital marketing

Analytics

Tools

Vendor Central

Seller Central

A+ Content

SEO tools

Job description

NY Metro / NJ | Hybrid – 3 Days in Office

NO Relocation

Our client, a growing consumer products organization, is seeking a ECommerce Lead to help drive online growth across a portfolio of consumer brands.

This role is ideal for a marketer with strong, hands-on Amazon experience who understands how to improve product visibility, optimize digital shelf performance, and convert online shoppers. You'll work across Amazon and other eCommerce retail platforms, partnering with Brand, Sales, and Media teams to strengthen the company's marketplace presence and drive profitable growth.

What You'll Do

• Drive Amazon and eCommerce initiatives across a portfolio of consumer brands.
• Optimize Amazon product detail pages (PDPs), including titles, imagery, A+ content, keywords, taxonomy, ratings, and reviews.
• Improve organic search visibility, product discoverability, and conversion across Amazon and other online retailers.
• Analyze Amazon and retailer performance data to identify opportunities and recommend actions to improve results.
• Support eCommerce commercialization of new products, including assortment, pack architecture, bundles, and channel-specific offerings.
• Partner with Sales and Media teams to align product content, assortment, pricing, availability, and retail media strategies.
• Establish best practices for digital shelf execution and ongoing content optimization.
• Explore AI and automation tools to improve content development, digital shelf monitoring, and eCommerce workflows.

What We're Looking For

• 5+ years of marketing or eCommerce experience, with strong hands-on Amazon experience.
• 3+ years of direct digital commerce/eCommerce experience, including demonstrated ownership of digital shelf optimization and eCommerce commercialization
• Direct experience managing and optimizing Amazon product listings and digital shelf content.
• Understanding of Amazon search, SEO, product discoverability, conversion drivers, and marketplace performance.
• Experience with Amazon Vendor Central and/or Seller Central is valuable.
• Familiarity with Amazon retail media and the relationship between paid search, organic rankings, content, and conversion.
• Strong analytical skills, with the ability to interpret eCommerce performance data and turn insights into action.
• Experience working with consumer products, ideally within CPG, health and wellness, beauty, or a related category.
• Strong cross-functional collaboration and project management skills.
• Interest in using AI and emerging technologies to improve digital commerce execution.

Why Consider This Opportunity?

• Work across a diverse portfolio of established consumer brands.
• Play a meaningful role in strengthening Amazon and omnichannel retail performance.
• Help shape digital shelf standards and modern eCommerce capabilities.
• Join a collaborative team with an opportunity to make a measurable commercial impact.