Omnichannel Analytics Lead — AI-Driven Engagement

UCB Inc.; Atlanta (GA); Hybrid; USD 148,000 - 194,000; Full time

Job summary

UCB Inc. seeks a Digital Technology Lead - Omnichannel in Atlanta to advance omnichannel analytics, data products, and AI-enabled capabilities. The role blends strategy and execution, partnering with cross-functional teams to transform data into actionable insights for HCP engagement.

The position is hybrid with 40% on-site, requires up to 10% domestic travel, and focuses on delivering measurable business impact across Commercial, Marketing, OSO, and I2I teams.

Qualifications

• Bachelor's degree required in data science, statistics, marketing analytics, CS, or related field.
• 8-10+ years analytics experience; 5+ years leading analytics initiatives.
• Pharmaceutical or life sciences commercial analytics experience including HCP omnichannel exposure.

Responsibilities

• Develop analytics frameworks to measure omnichannel engagement and program impact.
• Lead evolution of omnichannel data products across CRM, media, digital, and third-party data.
• Improve HCP engagement analytics, channel preferences and journey insights.
• Drive AI-enabled analytics and next-best-action capabilities.

Skills

Analytics leadership

Cross-functional collaboration

Stakeholder engagement

Cloud analytics platforms

Education

Bachelor's degree in Data Science / related field

Master's degree preferred

Tools

Azure

Databricks

CRM data integration

Power BI

Job description

UCB Inc. seeks a Digital Technology Lead - Omnichannel in Atlanta to advance omnichannel analytics, data products, and AI-enabled capabilities. The role blends strategy and execution, partnering with cross-functional teams to transform data into actionable insights for HCP engagement.

The position is hybrid with 40% on-site, requires up to 10% domestic travel, and focuses on delivering measurable business impact across Commercial, Marketing, OSO, and I2I teams.