Omnichannel Campaign Lead

McDill; Milwaukee (WI); On-site; USD 55,000 - 85,000; Full time

Job summary

McDill is seeking a curious, highly motivated Digital Account Executive to oversee key client accounts, lead omni-channel campaigns and brand activations, and serve as the internal brand liaison between creative and clients. This role manages day-to-day digital marketing activities to ensure client satisfaction and successful strategic direction.

The position requires in-person presence at our Milwaukee office, with a background in agency settings and a degree in Marketing or related field.

Qualifications

• Bachelor’s degree in Marketing, Journalism, Advertising/PR or Digital Media
• 5 years of agency experience highly preferred.
• Experience managing digital campaigns and social media management.
• Excellent organizational and time management skills.
• Strong writing skills with attention to detail.
• Confident, driven and motivated, and places a high value on producing quality work.

Responsibilities

• Meeting with clients to determine the best strategies for reaching their business and project goals for their omnichannel digital marketing initiatives.
• Prepare detailed campaign briefs and statements of work, which include project/business objectives and tactics, timelines, deliverables, creative and content needs and budgets.
• Act as the internal brand spokesperson to ensure the brand’s digital activation aligns with the brand’s essence and tone.
• Develop and create the omnichannel digital marketing strategy and plan.
• Direct and oversee the work of copywriters, creatives and programmers to ensure the work aligns with the pre-set strategy, and proofread material before pieces are shared with clients.
• Develop and maintain project timelines, working closely with the internal project coordinator.
• Facilitate internal and client-facing project status meetings to ensure major project milestones are met.
• Review and approve monthly metric reports for campaigns, which include data collection, interpreting insights from the data, and recommendations for future/ongoing campaigns.
• Develop and maintain editorial calendars, create and publish content for McDill and clients.
• Regularly monitor digital trends and best practices for content and design for web, social media and lead generation, and educate the McDill team on these learnings.
• Review and manage client monthly project costs and budgets.

Skills

Digital campaigns

Social media management

Content publishing

Writing skills

Project coordination

Education

Bachelor’s degree in Marketing or related field

Job description

McDill is seeking a curious, highly motivated Digital Account Executive to oversee key client accounts, lead omni-channel campaigns and brand activations, and serve as the internal brand liaison between creative and clients. This role manages day-to-day digital marketing activities to ensure client satisfaction and successful strategic direction.

The position requires in-person presence at our Milwaukee office, with a background in agency settings and a degree in Marketing or related field.