Multichannel Campaign Lead

Global Electronics Association; Deerfield (IL); Hybrid; USD 68,000 - 92,000; Full time

Benefits offered by this job

Competitive salary and benefits

Hybrid work environment

Equal Opportunity Employer

Job summary

Global Electronics Association is seeking a Digital Campaign Manager to plan and execute high-quality multichannel campaigns across portfolios, events, and regions, while managing day-to-day agency activity and optimization efforts.

The role covers building campaigns across email, digital advertising, paid social, search, display, and landing pages, with strong emphasis on HubSpot and Salesforce workflows, segmentation, and A/B testing. Hybrid work environment in Bannockburn, IL.

Qualifications

• Bachelor's degree in marketing, communications, business, digital media, or a related field.
• At least 3 years’ digital marketing experience in a B2B, association, membership, events, or comparable environment with hands-on experience in marketing automation, CRM campaign execution, email marketing, audience segmentation, paid media, landing pages, A/B testing, agency/vendor management, and performance optimization.
• Experience marketing large events, professional education, membership, standards, or technical products; experience executing campaigns across regions and adapting plans for local audiences; knowledge of conversion optimization, attribution, lifecycle nurturing, and privacy-conscious audience practices.
• Experience with HubSpot, Salesforce or Salesforce Marketing Cloud experience and/or certification, and major digital advertising platforms.
• Hands-on experience with marketing automation, CRM campaign execution, email marketing, paid-media platforms, landing pages, audience segmentation, tracking, and A/B testing.

Responsibilities

• Receive approved campaign briefs from Product Marketing Leads and translate them into executable plans covering audiences, channels, sequencing, assets, budget, milestones, testing, and measurement requirements. Build and deploy campaigns across email, digital advertising, paid social, search, display, programmatic channels, and web landing pages.
• Build the campaign layer in HubSpot and Salesforce environments, including workflows, email deployment, campaign audiences, segmentation, tracking, and A/B tests.
• Own paid-media execution and optimization, including audience targeting, media-plan implementation, budget pacing, testing, and performance decisions.
• Serve as the primary day-to-day operational contact for marketing agency partners: provide briefs, review outputs, give feedback, manage timelines, and elevate strategic or performance issues appropriately.
• Review campaign performance with the Data Analytics Manager and adjust targeting, sequencing, messaging application, channel mix, and spend based on evidence.
• Execute event marketing campaigns for APEX, EWPTE, WHMA, IEMI, CEMAC and regional events from approved Product Marketing briefs, including registration, email programs, digital advertising, and post-event follow-up.
• Execute regional campaign adaptations with Product Marketing and regional stakeholders while protecting approved positioning and brand standards. Coordinate with Content and Creative to secure campaign-ready assets and with Marketing Operations to ensure proper intake, scheduling, platform support, and data hygiene.
• Report campaign status, performance, optimization decisions, risks, and next actions to Product Marketing and Marketing services leadership.

Skills

Multichannel campaigns

B2B/association events

Agency/vendor management

Performance optimization

Audience segmentation

CRM campaign execution

Marketing automation

A/B testing

Privacy-conscious audience practices

Regional/local adaptation

Education

Bachelor's degree in marketing, communications, business, digital media, or related field

Tools

HubSpot

Salesforce

Salesforce Marketing Cloud

Job description

Global Electronics Association is seeking a Digital Campaign Manager to plan and execute high-quality multichannel campaigns across portfolios, events, and regions, while managing day-to-day agency activity and optimization efforts.

The role covers building campaigns across email, digital advertising, paid social, search, display, and landing pages, with strong emphasis on HubSpot and Salesforce workflows, segmentation, and A/B testing. Hybrid work environment in Bannockburn, IL.