Omnichannel Analytics Product Leader

Allergan; Mettawa (IL); On-site; USD 160,000 - 210,000; Full time

Job summary

AbbVie is seeking an Associate Director, Analytics Products to own the Omnichannel analytics portfolio within the APEX team. You will partner with Data Science, Marketing, Digital Lab, BTS, and external partners to deliver measurable value and broad adoption across HCP and patient journeys.

This leadership role requires deep AI/ML expertise and a product ownership mindset, with responsibility from problem framing to delivery, governance participation, and executive storytelling.

Qualifications

• 10+ years in marketing analytics, digital analytics, or commercial analytics in biopharma, healthcare, or life sciences.
• 6+ years as a product owner or product manager for analytics, data, or technology products, with full lifecycle ownership.
• 6+ years in omni-channel analytics, engagement analytics, journey analytics, or closed-loop measurement.
• 2+ years leading, mentoring, and developing direct reports in an analytics or product function.

Responsibilities

• Own the product vision, strategy, and roadmap for the Omnichannel analytics suite, ensuring alignment from strategy through execution.
• Define the problem space—articulating business outcomes, user needs, scope, and the product backlog—while partnering with Data Science, Data Transformation, and BTS on technical delivery.
• Manage the full APEX product lifecycle across Omnichannel initiatives, from Intake and Solutioning through Prioritization, Build & Validate, Delivery & Adoption, and Measure & Enhance.
• Drive value-based prioritization, making disciplined trade-off decisions on scope, features, and timelines based on business impact, with clear acceptance criteria for deliverables.
• Define and track success metrics, including adoption and business impact, and establish closed-loop measurement frameworks to assess end-to-end promotional effectiveness.
• Partner with Marketing, Digital Lab, BTS, APEX Business Units, and external vendors to co-develop analytics solutions that deliver quantifiable value across HCP and patient journeys.
• Represent analytics products in Product Council and Steering Committee forums as the authoritative voice on product direction and trade-offs.
• Engage stakeholders consultatively, shifting conversations from feature requests to problem definitions, user outcomes, and measurable results.
• Communicate insights and strategy clearly—creating compelling roadmap presentations and recommendations for executive and senior cross-functional audiences.

Skills

Python

R

SQL

Omnichannel analytics

Product ownership

Leadership

Education

Bachelor's degree in Business Admin, Statistics, Economics, Engineering

MBA preferred

Advanced degree

Tools

Tableau

Power BI

CRM systems

Job description

AbbVie is seeking an Associate Director, Analytics Products to own the Omnichannel analytics portfolio within the APEX team. You will partner with Data Science, Marketing, Digital Lab, BTS, and external partners to deliver measurable value and broad adoption across HCP and patient journeys.

This leadership role requires deep AI/ML expertise and a product ownership mindset, with responsibility from problem framing to delivery, governance participation, and executive storytelling.