Omni-Channel Marketing Coordinator

Joie International; Pennsylvania; Hybrid; USD 42,000 - 56,000; Full time

Job summary

Joie Children’s Products, Inc. is seeking a Digital Marketing Coordinator to support the Digital Marketing Manager in growing brand awareness and driving product sales across key digital channels.

You will coordinate timelines, creative deliverables, and partner needs while ensuring consumer-focused execution. The role involves content publishing, basic video support, and collaboration with cross-functional teams to optimize email, SMS, social, and affiliate programs.

Qualifications

• Bachelor’s degree in marketing, communications, or related field preferred.
• 1–3 years of experience supporting digital marketing execution and social media coordination.

Responsibilities

• Coordinate omni-channel campaigns across email, SMS, social media, web, and affiliates.
• Assist with campaign setup, trafficking, and QA checks before launch.
• Prepare briefs and track timelines for creative deliverables.
• Publish organic content across Facebook, Instagram, TikTok, YouTube and other channels.
• Support community management and engage with creators to grow brand reach.
• Assist with dashboards and KPI reporting for leadership reviews.

Skills

Organizational skills

Project coordination

Copywriting

Attention to detail

Communication

Digital marketing

Social media management

Analytics

Email marketing

SMS marketing

Education

Bachelor’s degree in marketing or communications

Tools

Emplifi

Hootsuite

Sprout

Meta Business Manager

Ads Manager

Google Analytics

Job description

Joie Children’s Products, Inc. is seeking a Digital Marketing Coordinator to support the Digital Marketing Manager in growing brand awareness and driving product sales across key digital channels.

You will coordinate timelines, creative deliverables, and partner needs while ensuring consumer-focused execution. The role involves content publishing, basic video support, and collaboration with cross-functional teams to optimize email, SMS, social, and affiliate programs.