Omni-Channel Growth Marketing Leader

Roses Discount Stor; Henderson (NC); On-site; USD 120,000 - 180,000; Full time

Job summary

Roses Discount Stor is seeking a Marketing Leader to drive customer acquisition across print, paid media, email, and personalized marketing channels, aligning efforts with the business goals. You will develop integrated campaigns, measure impact, and optimize programs to attract, engage, and convert shoppers.

You will provide strategic leadership, oversee campaign execution, manage budgets, forecast performance, and mentor a growth-minded marketing team while collaborating with Merchants,

Qualifications

• 7+ years of marketing experience, retail preferred.
• 3–5 years of leadership or people-management experience preferred.
• BA/BS in Marketing, Business, or Advertising preferred.

Responsibilities

• Direct and manage retail marketing strategy and campaigns across print, digital, email, and in-store channels.
• Ensure creative executions align with brand positioning across all touchpoints.
• Lead customer acquisition initiatives and personalization programs to grow and retain customers.
• Oversee marketing calendar, budgeting, and forecasting for the department.
• Mentor and develop direct reports to build a strong succession plan.
• Collaborate with Merchants, Finance, and Legal to ensure aligned, measurable marketing efforts.

Skills

Marketing leadership

Budget management

Campaign planning

Cross-functional collaboration

Data-driven decision making

Education

Bachelor's in Marketing/Business/Advertising

Job description

Roses Discount Stor is seeking a Marketing Leader to drive customer acquisition across print, paid media, email, and personalized marketing channels, aligning efforts with the business goals. You will develop integrated campaigns, measure impact, and optimize programs to attract, engage, and convert shoppers.

You will provide strategic leadership, oversee campaign execution, manage budgets, forecast performance, and mentor a growth-minded marketing team while collaborating with Merchants,