Digital Content Copywriter — UX-Focused Web Copy

Eightelevengroup

Fort Worth (TX)

Hybrid

USD 163,872,000 - 163,901,000

Full time

14 days+

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Job summary

Eightelevengroup is seeking a Digital Content Copywriter to create, publish, and maintain customer-focused content across digital channels, ensuring accuracy and adherence to brand standards. You will translate complex policy information into clear, web-friendly copy, manage CMS content with HTML, CSS, and JSON, and collaborate with IT and business teams to optimize the customer experience.

A strong portfolio showing high-volume, policy-to-copy rewrites, plus experience in travel or airline

Qualifications

Bachelor's degree in Journalism, Communication, Arts, English, or equivalent.
3 years of experience writing concise, web/mobile-friendly copy for major brands
1-3 years of experience with HTML, CSS, and JSON fragments, and using advanced technologies for content creation and maintenance
Copywriting and design experience, with a strong online portfolio/samples of work
Experience with customer-facing content, including for Generative AI applications
Experience with Microsoft Dynamics Knowledge Management and/or other CMS platforms (e.g., TeamSite)
Strong digital content writing, editing, and content strategy skills
Ability to translate complex technical or policy information into clear, customer-friendly language
Knowledge of AP Style, SEO, accessibility, analytics, and information architecture
Ability to tailor copy to diverse audience needs and maintain digital lexicon consistency
Self-starter with strong analytical skills, adaptability to change, and demonstrated success collaborating across teams and working independently
Ability to communicate effectively both verbally and in writing at all organizational levels
Demonstrated ability to reword heavy policy content into high commercial volume, customer-facing information (portfolio must include such examples; blogs/media not considered)
Willingness to participate in an on-call rotation for publishing alerts (including weekends/late nights)
Airline or travel industry experience or knowledge is a plus
Project management experience within a marketing or digital environment is preferred
Creative skills and working knowledge of content strategy

Responsibilities

Create and publish customer-focused digital content across channels with accuracy and engaging messaging
Write and edit copy for functional applications, including error messages, terms and conditions, instructions, and product descriptions
Maintain voice and standards by managing the digital lexicon and alignment with brand guidelines
Update CMS content using templates, HTML, CSS, and JSON fragments
Apply editorial expertise and leverage data analysis to improve customer experience and content quality
Translate complex technical or policy information into clear customer-friendly language for high-traffic sites and Generative AI apps
Develop and implement content quality metrics and support processes to keep content current and relevant
Collaborate daily with IT and business teams in a digital customer experience environment
Translate requirements into visual solutions such as wireframes, site maps, and page flows
Optimize global content development and management processes and tools
Participate in an on-call rotation for urgent publishing alerts, including weekends and late nights