Digital Copywriter

Eightelevengroup; Fort Worth (TX); Hybrid; USD 163,872,000 - 163,901,000; Full time

Job summary

Eightelevengroup is seeking a Digital Content Copywriter to create, publish, and maintain customer-focused content across digital channels, ensuring accuracy and adherence to brand standards. You will translate complex policy information into clear, web-friendly copy, manage CMS content with HTML, CSS, and JSON, and collaborate with IT and business teams to optimize the customer experience.

A strong portfolio showing high-volume, policy-to-copy rewrites, plus experience in travel or airline

Qualifications

• Bachelor's degree in Journalism, Communication, Arts, English, or equivalent.
• 3 years of experience writing concise, web/mobile-friendly copy for major brands
• 1-3 years of experience with HTML, CSS, and JSON fragments, and using advanced technologies for content creation and maintenance
• Copywriting and design experience, with a strong online portfolio/samples of work
• Experience with customer-facing content, including for Generative AI applications
• Experience with Microsoft Dynamics Knowledge Management and/or other CMS platforms (e.g., TeamSite)
• Strong digital content writing, editing, and content strategy skills
• Ability to translate complex technical or policy information into clear, customer-friendly language
• Knowledge of AP Style, SEO, accessibility, analytics, and information architecture
• Ability to tailor copy to diverse audience needs and maintain digital lexicon consistency
• Self-starter with strong analytical skills, adaptability to change, and demonstrated success collaborating across teams and working independently
• Ability to communicate effectively both verbally and in writing at all organizational levels
• Demonstrated ability to reword heavy policy content into high commercial volume, customer-facing information (portfolio must include such examples; blogs/media not considered)
• Willingness to participate in an on-call rotation for publishing alerts (including weekends/late nights)
• Airline or travel industry experience or knowledge is a plus
• Project management experience within a marketing or digital environment is preferred
• Creative skills and working knowledge of content strategy

Responsibilities

• Create and publish customer-focused digital content across channels with accuracy and engaging messaging
• Write and edit copy for functional applications, including error messages, terms and conditions, instructions, and product descriptions
• Maintain voice and standards by managing the digital lexicon and alignment with brand guidelines
• Update CMS content using templates, HTML, CSS, and JSON fragments
• Apply editorial expertise and leverage data analysis to improve customer experience and content quality
• Translate complex technical or policy information into clear customer-friendly language for high-traffic sites and Generative AI apps
• Develop and implement content quality metrics and support processes to keep content current and relevant
• Collaborate daily with IT and business teams in a digital customer experience environment
• Translate requirements into visual solutions such as wireframes, site maps, and page flows
• Optimize global content development and management processes and tools
• Participate in an on-call rotation for urgent publishing alerts, including weekends and late nights

Skills

Web writing

Copywriting

Content strategy

AP Style

SEO basics

HTML/CSS/JSON

CMS familiarity

Education

Bachelor's degree in Journalism

Tools

TeamSite CMS

Microsoft Dynamics Knowledge Management

CMS platforms

Job description

Digital Content Copywriter

Hybrid Role - Ft. Worth, TX

Compensation: $57.19 - $57.20 per hour

ABOUT THE ROLE

Our client is seeking a Digital Content Copywriter responsible for creating, publishing, and maintaining customer-focused content across digital channels. This role ensures all content is accurate, engaging, and adheres to brand and editorial standards, while supporting a seamless digital customer experience. The ideal candidate will have a strong background in writing concise, web/mobile-friendly copy for major brands, with the ability to translate complex technical or policy information into clear, customer-friendly messaging. You will collaborate closely with IT and business teams, optimize content processes, and play a key role in developing content quality metrics. Experience in the travel or airline industry is a plus. Candidates must provide a portfolio demonstrating their ability to reword complex policy content into high-volume, customer-facing commercial copy.

WHAT YOU'LL DO

• Create and publish customer-focused digital content, ensuring accuracy, adherence to standards, and engaging, user-friendly messaging across all digital channels
• Write and edit copy for functional applications, including error messages, terms and conditions, instructions, and product descriptions
• Maintain consistency in voice and standards by managing the digital lexicon and ensuring alignment with brand guidelines
• Update and manage content within the content management system (CMS) using predefined templates, HTML, CSS, and JSON fragments
• Apply editorial expertise and leverage data analysis to continuously improve the customer experience and optimize content quality
• Translate complex technical or policy information into clear, concise, and customer-friendly language suitable for high-traffic/transaction websites and Generative AI applications
• Develop and implement content quality metrics and support processes to keep content current, accurate, and relevant
• Collaborate daily with IT and business teams in a digital customer experience environment to ensure seamless content delivery
• Translate written requirements into visual solutions such as wireframes, site maps, and page flows
• Optimize global content development and management processes and tools
• Participate in an on-call rotation for urgent publishing alerts related to operational issues, including weekends and late nights (e.g., weather delays, cancellations)

WHAT YOU BRING

• Bachelor's degree in Journalism, Communication, Arts, English, or equivalent experience/training
• 3 years of experience writing concise, web/mobile-friendly copy for major brands and high-traffic/transaction websites
• 1-3 years of experience with HTML, CSS, and JSON fragments, and using advanced technologies for content creation and maintenance
• Copywriting and design experience, with a strong online portfolio/samples of work required
• Experience with customer-facing content, including for Generative AI applications
• Experience with Microsoft Dynamics Knowledge Management and/or other CMS platforms (e.g., TeamSite)
• Strong digital content writing, editing, and content strategy skills
• Ability to translate complex technical or policy information into clear, customer-friendly language
• Knowledge of AP Style, SEO, accessibility, analytics, and information architecture
• Ability to tailor copy to diverse audience needs and maintain digital lexicon consistency
• Self-starter with strong analytical skills, adaptability to change, and demonstrated success collaborating across teams and working independently
• Ability to communicate effectively both verbally and in writing at all organizational levels
• Demonstrated ability to reword heavy policy content into high commercial volume, customer-facing information (portfolio must include such examples; blogs/media not considered)
• Willingness to participate in an on-call rotation for publishing alerts (including weekends/late nights)
• Airline or travel industry experience or knowledge is a plus
• Project management experience within a marketing or digital environment is preferred
• Creative skills and working knowledge of content strategy